Mediaplanet Launches “Organic Living” Campaign Featuring Milorganite Organic Fertilizer

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Mediaplanet today announces distribution of its fourth cross-platform edition of “Organic Living”. The campaign encourages readers to choose organic products in their everyday lives. Mediaplanet has joined forces with Milorganite, an organic fertilizer, to provide readers with an organic option when picking fertilizers.

Organic Living

Organic fertilizers differ from synthetic in that they obtain nutrients from natural sources and contain no chemical salts.

The print component of “Organic Living” is distributed within the centerfold of The San Francisco Chronicle with a circulation of approximately 173,000 copies and an estimated readership of 500,000 readers. Its digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Milorganite is composed of heat-dried microbes that have digested the organic material in wastewater. Organic fertilizers differ from synthetic in that they obtain nutrients from natural sources and contain no chemical salts. Milorganite is not dependent on the petroleum industry, unlike “man-made” fertilizers. The brand also has one of the world’s largest recycling efforts. To find more information about Milorganite visit, http://www.milorganite.com/.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact
Jordan Hernandez
Jordan.hernandez(at)mediaplanet(dot)com
646-755-7956

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Jordan Hernandez
Mediaplanet
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since: 03/2011
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