Celltick and Oysters Partner to Deliver Customized Start screen for Android users in Russia

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Oysters to offer Start based custom interface across its devices

“With Celltick’s Start, we ensure that our customers are able to better utilize their Oysters device. Start allows us to offer our customers a unique personalized experience that creates brand loyalty.”

Celltick, a global leader in mobile marketing, today announced its partnership with Oysters, a leading electronic device manufacturer in Russia to offer Celltick’s Start – an intelligent Android interface layer. With Start, Oysters provides its consumers with quick access to their favorite and most frequently used applications and functions, right from the Start screen.

Start provides users with what they want most when they wake up their phone. Users can easily launch apps, get a quick view into their social media networks, access news, music services and other multimedia. Start allows users to personalize their start screen according to their preference. Start’s recommendation engine based on big data and collaborative filtering techniques adapts the interface to users and provides recommendations based on user’s behavior.

“Oysters is committed to offering innovative and technologically advanced products and services to its consumers” said Ashot Karapetyan, International Sales and Marketing Director at Oysters. “With Celltick’s Start, we ensure that our customers are able to better utilize their Oysters device. Start allows us to offer our customers a unique personalized experience that creates brand loyalty.”

“We are proud to partner with Oysters and be able to add value to consumers in Russia” said Ronen Daniel, CEO, Celltick. “Utilizing Start’s platform, Oysters will be able to better engage with their customers enhancing customer satisfaction and brand loyalty. We are looking forward to this partnership and grow the usage of Start in Russia.”

With this partnership, Celltick continues to expand its reach and making Start a widely accepted intelligent interface for Android devices. In 2014, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods across 25 countries.

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About Oysters
Oysters - Russian company engaged in the development, manufacture and sale of consumer electronics. Belongs to the holding PSV Group, whose turnover in 2014 exceeded 200 million euros. Under the brand name Oysters produced tablet computers, smart phones, video recorders and radar detectors.

Own development, which are used in the manufacture of products allow us to offer customers an unusual functionality at an affordable price, and a wide network of service centers across Russia, provides warranty service at a high level.

About Celltick
Celltick is a global leader in mobile marketing. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands while delighting users with a unique user experience. Celltick’s innovative products, robust relationships within the ecosystem and strong execution capabilities enable powerful distribution, high user retention and unmatched home screen monetization. The company drives billions of transactions annually across more than 150 million active consumers across its different mobile platforms in over 20 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

Media Contacts:

Celltick
Shirit Flider / Ramgopal Vidyanand
press@celltick.com

Oysters
Anna Bogacheva
a_bogacheva@psvgroup.ru

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Ramgopal Vidyanand
Celltick
+1 (510) 587-9888
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Shirit Flider
Celltick
+1 (510) 587-9888
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