Ask Patty Partners with Nexen Tire America to Win with Women in 2015

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AskPatty.com, Inc., a company that provides expert automotive advice, has partnered with industry leader Nexen Tire America to bring a year-long series of jointly produced educational and fun content, including social media initiatives and a pair of Twitter parties, to educate women and families on car and tire care, and also tire purchasing.

Nexen Tire
"AskPatty.com was the perfect partner to help us inform the public of our message."

AskPatty.com, Inc., a company that provides expert automotive advice, has partnered with industry leader Nexen Tire America to bring a year-long series of jointly produced educational and fun content, including social media initiatives and a pair of Twitter parties, to educate women and families on car and tire care, and also tire purchasing.

"We're a company that thrives on educating the woman and families about all things automotive, including tires and car care," says Jody DeVere, AskPatty.com CEO. "There's plenty of synergy between Nexen Tire America's goals and ours, so this partnership is something we're very excited about." Jody serves on the board of the premier Marketing to Women Conference held annually in Chicago, (http://www.m2w.biz), and was recently featured by Crain's Automotive News as one of Top Five Influencers in the automotive industry online. Her goal is to work with brands to craft relevant messaging that resonates with women and families through engaging content.

"Nexen Tire has been producing tires for nearly 70 years, but we only began building our own brand in the last 9 years," said Jaclyn Quesnel, Marketing Specialist at Nexen Tire America. "We created a Full Coverage Warranty to help distinguish our brand from the competition, and AskPatty.com was the perfect partner to help us inform the public of our message," says Quesnel.

About AskPatty.com, Inc.

With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire centers, collision repair, and automotive service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention. Women can find Ask Patty Certified Female Friendly® auto dealers, tire centers, collision repair, and automotive service and repair centers using the location search at AskPatty.com.

For more information on how to get certified, visit http://askpatty.com/getcertified.

AskPatty® and Certified Female Friendly® are registered trademarks of AskPatty.com, Inc.

About Nexen Tire, Inc.

Nexen Tire is a global manufacture of high performance, passenger, SUV / light truck and winter tires, utilizing the latest technologies and delivering the highest quality in the industry. Nexen is also one of a select group of tire manufactures that are specified as standard fitment on original equipment vehicles, which is a true testament to its quality products. Investments made in state of the art manufacturing and cutting edge research and development ensure that Nexen will continue to deliver on its brand promise to customers. Nexen is dedicated to ensuring that active families and individuals reach their destination safely while enjoying a smooth comfortable ride. More information about Nexen’s products and its brand promise is available online at nexentireusa.com.

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Kaeli Gardner
@askpatty
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