Popular Science Partners with the Kaliki Platform To Enable MirrorLink® Compatibility in Popular Science Audio Edition App

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The “Popular Science Audio Edition” app will allow drivers in select 2015 vehicles to listen to Popular Science articles directly from their dashboard via the MirrorLink® car/smartphone connectivity standard.

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MirrorLink gives us a wide range of compatibility with mobile devices and vehicles that are currently available today, which is very strategic to our joint success.

Bonnier Corp., the publisher of Popular Science magazine and BT Software, the creators of the Kaliki Audio Newsstand are announcing today the upcoming availability of the Popular Science Audio Edition application during the 2015 Geneva International Motor Show. The MirrorLink®-enabled Popular Science Audio Edition will allow drivers to listen to articles and stories from Popular Science magazine and Popsci.com directly in their vehicles.

“The Kaliki platform will allow us to remake our award-winning magazine stories into engaging audio content piped directly into your car," says Cliff Ransom, Editor in Chief of Popular Science. Ransom continues, “With the Popular Science Audio Edition, we can reach our readers in a way that's never been possible for us.”

“We are very excited to work with Cliff and the rest of the Popular Science team for the MirrorLink-enabled Popular Science Audio Edition application”, says Bruce Hopkins, the Vice President of Business Development at BT Software / Kaliki. Hopkins continues, “MirrorLink gives us a wide range of compatibility with mobile devices and vehicles that are currently available today, which is very strategic to our joint success”. Later in 2015, the Popular Science Audio Edition app will be enabled with the OnSay audio search engine to allow drivers to search for Popular Science articles directly with their voice.

“The Popular Science Audio Edition is an ideal showcase for the power of MirrorLink on today’s connected-driving landscape,” said Alan Ewing, President and Executive Director of the CCC. “Consumers have shown exceptionally high demand for in-vehicle app use and are actively searching for methods to do so in a manner that is both responsible and enjoyable. The MirrorLink-enabled version of Popular Science Magazine experience is a fine example of how to achieve this goal.”

MirrorLink is the most ingenious way to bring smartphone content to the dashboard. Huge icons make apps easy to use and smart technology knows if the car is moving or stationary. MirrorLink is the leading industry standard for car-smartphone connectivity and is designed for maximum interoperability between a wide range of smartphones and cars. It’s also the only OS- and OEM-agnostic standard for car-smartphone connectivity and the only vendor-neutral standard where no single entity has a controlling stake. MirrorLink thus offers the quickest global route to more responsible and enjoyable connected driving.

About the Car Connectivity Consortium (CCC)
The CCC is dedicated to cross-industry collaboration in developing MirrorLink® global standards and solutions for smartphone and in-vehicle connectivity. The organization’s more than 100 members represent more than 80 percent of the world’s auto market, more than 70 percent of the global smartphone market and a who’s who of aftermarket consumer electronics vendors. For further information, please visit http://www.mirrorlink.com.

About Popular Science
Popular Science represents the best hopes for our planet, our lives, our children, our future. The publication is committed to finding the individuals and innovations today that are going to lay the groundwork for a better tomorrow. Established in 1872, Popular Science is published by the Bonnier Corporation. The Bonnier Corp. is one of the largest consumer-publishing groups in the United States and is the leading media company serving passionate, highly engaged audiences with more than 30 special-interest magazines and related multimedia projects and events.

About BT Software
Headquartered in San Diego, CA, BT Software is a media and technology company and is the creator of The Kaliki Audio Newsstand. Kaliki partners with leading talk media publishers, broadcasters, and producers to convert their print and digital content into on-demand audio for use on mobile phones and in connected vehicles. BT Software is the creator of the OnSay audio search engine, which allows drivers to search inside audio streams with their voice. In select vehicles, Kaliki is featuring NavAds™ technology, which revolutionizes how brands will interact with consumers in vehicles. (http://www.kaliki.com)

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