UCStrategies Announces New Unified Communications Product Segment: Business Communications Operations Management (BCOM)

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Relying heavily on manual configuration processes and simple directory integrations is not enough to keep up with the rapidly changing new environments for operating today’s sophisticated UC and advanced business communications solutions.

“The demand for BCOM solutions is exploding as UC adoption grows. Having the business communications/UC community see BCOM as a category is important for overall UC success,” said Phil Moen, President and CEO of Unimax.

Today, UCStrategies, the thought leader in Unified Communications (UC) education and information, identified a new product category, Business Communications Operations Management (BCOM). BCOM solutions are a critical factor for Unified Communications success.

Organizations have adopted Unified Communications and the ever-increasing sophistication of advanced solutions, which include new mobile devices, modalities like video and IM, and capabilities like presence and applications integration. This causes telecom teams to be increasingly challenged keeping up with the velocity and sophistication of operational management. In the new UC systems, changes happen 10 to 100 times more frequently than in legacy telephony systems, often driven by a wide range of change, or lifecycle events, related to changing business and user needs, such as moves, adds, changes, deletions (MACD) or new services being added. Relying heavily on manual configuration processes and simple directory integrations is not enough to keep up with the rapidly changing new environments for operating today’s sophisticated UC and advanced business communications solutions, and creates significant issues for many organizations.

Given the potential impact on the success of UC deployments and operations, UCStrategies has identified a new category of management platforms and solutions that is focused on resolving this challenge. This new product category, defined as Business Communications Operations Management (BCOM) solutions, drives configurations across the communications platforms and systems in the enterprise based on a wide range of lifecycle change events. Key elements of BCOM solutions are: multi-application, multi-device, multi-vendor, multi-system, multi-tenant, multi-region, and comprehensive integration to business and user lifecycle events.

The impact of BCOM solutions are potentially critical in organizations moving from simple traditional telephony to sophisticated modern Business Communications and UC systems. BCOM solutions reduce costs and dramatically reducing errors by effectively managing resources and automating configuration steps and processes. Being freed from the crushing load of routine configuration and changes enables staff to focus on successful implementations, improving user adoption, and adding new capabilities, which increase business effectiveness.

UCStrategies has identified three vendors that are leading the delivery of BCOM into the UC marketplace today: Kurmi Software, Voss Solutions and Unimax Systems Corporation. These companies have firsthand knowledge of the impact of the BCOM category on a wide range of organizations managing the new capabilities and sophistication of UC.

Mike Frayne, CEO of VOSS Solutions said, “We are excited that UCStrategies has recognized BCOM as a new category in the business communications/UC marketplace. While companies like VOSS, Unimax and Kurmi have been in the market for over 10 years, the steady growth in UC adoption and smart user devices has meant that BCOM solutions have become a critical enabling technology. This recognition of the BCOM category reflects the standard technology adoption curve – as UC evolves into the mass adoption stage, so the industry’s focus moves from the application technology to operational efficiency.”

“The demand for BCOM solutions is exploding as UC adoption grows. Having the business communications/UC community see BCOM as a category is important for overall UC success,” said Phil Moen, President and CEO of Unimax. “We strongly believe that utilizing a BCOM solution will prove to be a critical component for most organizations when delivering an effective UC solution and managing overall communications costs.”

Kurmi Software approaches BCOM with a particularly European perspective. Abdel Kander, Kurmi CEO related, “Our European experience with multinational customers confirms that BCOM delivers essential value for UC deployments anywhere around the globe. The added sophistication, along with the range of new capabilities that UC vendors are delivering, is posing an increasing challenge, and BCOM solutions are designed to close the gap.”

The new category is described in detail in this article on UCStrategies: “Introducing Business Communications Operations Management (BCOM) – A New Management and Operations Paradigm.”

At Enterprise Connect in Orlando, BCOM will be the focus of a session on Tuesday, March 17 at 3:30 PM entitled “Why UC Fails (And How To AVOID It).” The session will feature a panel of well-known UC Experts with significant operational experience: Blair Pleasant, Marty Parker, Zeus Kerravala, Kevin Kieller, and moderator Phil Edholm. This session promises to be both lively and informative and should not be missed by anyone managing or considering a UC deployment.

About UCStrategies
UCStrategies is the leader in knowledge and insight about the evolution of business communications and the adoption and implementation of Unified Communications. UCStrategies UC Experts have a wide range of UC backgrounds, including consulting, analysts, and executive vendor roles. UCStrategies UC Experts are seen as the most knowledgeable team in the UC industry and regularly comment on developments, trends, and vendors. UCStrategies is a trusted advisor in the migration and implementation of UC and advanced Business Communications. For more information on UCStrategies, visit http://www.ucstrategies.com

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Jay Harrison
UCStrategies
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