LeadingResponse Launches Senior Living Vertical with New Hire Krista Louden

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Sales & marketing veteran Krista Louden to develop company’s senior living solutions

LeadingResponse has hired Krista Louden as Executive Director, Marketing Strategy, to serve as its senior living vertical leader. Louden will be responsible for the strategic direction of the company’s growth into this new vertical and expanding its footprint into the market. She will report directly to Charles DallAcqua, Chief Executive Officer.

Louden comes to LeadingResponse after holding many senior sales and marketing leadership roles with companies such as True North Custom, Tribune Company and Protocol Integrated Direct Marketing. She holds a bachelor’s degree in Journalism and Mass Communication from the University of Minnesota, and she has also founded and owns a real estate investing business in Tampa, FL.

"We are very excited that Krista has joined our team,” DallAcqua said. “Her previous experience with selling integrated marketing and media solutions to Fortune 500 clients and her focus on accepting new challenges in the rapidly growing vertical of senior living makes her a critical piece of LeadingResponse’s future success.”

“I’m looking forward to being an integral part of the team as we build this new category for future success,” Louden said. “LeadingResponse will become the go-to brand for senior living resident acquisition programs.”

About LeadingResponse

LeadingResponse is a unique marketing services holding company that, through its family of subsidiary companies, brings together strong, innovative customer acquisition solutions across industries.

LeadingResponse is headquartered in Tampa, FL. For more information, visit http://www.leadingresponse.com.

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Bob Wilgus
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