Winter Warriors Will Take the Plunge to Support Cancer Research Saturday, March 14, at Nagawicka Lake in Hartland, Wisconsin – Ellen's Icebreaker 2015

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Saturday, March 14, marks the 3rd Annual Ellen’s Icebreaker for Cancer Cure. The event will feature dozens of people from nearby communities plunging into the icy waters of Nagawicka Lake in support of cancer research.

Rick Smith, General Manager and Eric Jorgensen, President/CEO of JX Enterprises take the plunge at last year's Ellen's Icebreaker for Cancer Research.

Rick Smith, General Manager and Eric Jorgensen, President/CEO of JX Enterprises take the plunge at last year's Ellen's Icebreaker for Cancer Research.

Winter warriors will take the plunge to support cancer research Saturday, March 14, at Nagawicka Lake in Hartland, Wisconsin. Registration begins at 10 a.m. with plunging to follow.

“Ellen’s Icebreaker for Cancer Cure” is held in memory of Ellen Smith, a Froedtert Hospital employee who died from gastric cancer in October 2013 at the age of 59.

This is the third year for the event, which is organized by Rick Smith, Ellen’s husband, and his employer, JX Enterprises / JX Peterbilt. Proceeds benefit cancer research at the Medical College of Wisconsin Cancer Center. The event has raised $70,000 since its inception.

People who do not wish to take the plunge or brave the elements can participate by donating in support of someone making the plunge.

There will be food, beverages, music, and a bonfire after the event at Waukesha County’s Naga-Waukee Park.

For more information, to donate, and to sign up, visit http://www.ellensway.org

About The Medical College of Wisconsin Cancer Center
The Medical College of Wisconsin Cancer Center is devoted to translating research into patient care. The MCW Cancer Center is an integrated partnership of cancer research scientists, physicians and clinical trial investigators and staff from the Medical College of Wisconsin, Froedtert Hospital, Children's Hospital of Wisconsin and Zablocki VA Medical Center, and the BloodCenter of Wisconsin. The Cancer Center, as part of MCW, is the only Academic cancer center in Southeastern Wisconsin.

About JX Enterprises
JX Enterprises, was founded in 1970. Headquartered in Waukesha, Wis., the company operates 16 medium and heavy-duty truck dealerships throughout the midwest with locations in Appleton, Green Bay, Madison, Milwaukee, Waukesha, and Wausau, Wisconsin; Grand Rapids, Michigan; Bloomington, Bolingbrook, Champaign, Elmhurst, Lansing, Rockford, and Wadsworth, Illinois; and Fort Wayne and Indianapolis, Indiana. The JX Truck Center location (Wausau, WI) provides Volvo trucks, service and parts in addition to Peterbilt offerings; and JX Hino - Chicago (Bolingbrook, Ill.) provides Hino trucks, service and parts. JX is known for their ability to assist customers by providing transportation solutions that maximize results and fit their long and short-term goals. The company offers a full array of financing, leasing, rental, parts and repair services. To learn more, http://www.jxe.com

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Peter Gorman
JX Enterprises
+1 262-513-6471 Ext: 1746
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