Freedom Finance’s Consumer Manifesto survey reveal how political party promises influence voters

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With the 2015 General Election creeping ever closer, the results of Freedom Finance’s Consumer Manifesto survey reflect how UK voters currently feel about the fate of the British economy lying in the political parties’ hands.

Freedom Finance Consumer Manifesto The Economy Survey Results

Results of Freedom Finance’s Consumer Manifesto survey reveal how political promises about the economy influence voters

The response to the first question; asking voters how much they trust the economic claims of the major parties revealed that 1% believe them to be completely reliable whilst 43% take them ‘with a pinch of salt’.

With the 2015 General Election creeping ever closer, the results of Freedom Finance’s Consumer Manifesto survey reflect how UK voters currently feel about the fate of the British economy lying in the political parties’ hands.

The Manchester based loan broker’s survey gave customers a platform to have their say on important financial issues in the run-up to the election. The response to the first question; asking voters how much they trust the economic claims of the major parties revealed that 1% believe them to be completely reliable whilst 43% take them ‘with a pinch of salt’.

The survey went on to question how important the economic claims of the main parties are to voters as the General Election approaches. With 31% of respondents considering them to be a major deciding factor and 28% perceiving them to be relatively important, the parties need to work hard to convince the voting public that their economic strategies will help boost the UK economy and improve day-to-day living for all.

When it came to the most important economic factors influencing which political party the survey respondents will vote for in the election, investment in public services including the NHS was the biggest deciding factor at 32% with voters also wanting to know how the economic decisions made by the next government will affect them personally.

With the next Consumer Manifesto survey on its way, Freedom Finance’s customers will again be given the opportunity to have their say on the financial issues that impact on their daily lives and drive their political decisions ahead of the election.

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Notes to Editor:

  • Established in 2007, Freedom Finance Ltd (formerly Moneio Ltd) offers solutions in the personal finance market.
  • Using “soft search “technology customers can search the loans market for the most appropriate credit option based on their specific borrower profile.
  • Freedom Finance has built partnerships with established UK lenders, including Sainsbury’s Bank, Ratesetter, Creation and Secure Trust Bank.

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Jason Millward
Robot Creative
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