Asset Managers are getting distribution and marketing wrong | FC Business Intelligence

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Only 2% of asset managers said that they were seeing real returns from changes they are making to distribution and marketing according to a recent survey (http://www.distribution-in-asset-management.com/media-center.php) by FC Business Intelligence.

Only 2% of asset managers said that they were seeing real returns from changes they are making to distribution and marketing according to a recent survey (http://www.distribution-in-asset-management.com/media-center.php) by FC Business Intelligence.

It has however been identified that this is a huge opportunity missed and an area worth developing. Of the same group, 75% indicated that their company’s investment in marketing and distribution would increase.

So, what needs to be done to get asset managers to get distribution and marketing right and take the industry that extra mile?

Another question revealed the areas asset managers are prioritising right now and these include innovation in the product portfolio, awareness of brand, expansion of the distribution network, attracting and retaining new talent and bettering customer segmentation and data are the pivotal areas of focus for their business.

Marsha Irving, Head of the Financial Services Division at FC Business Intelligence explains that “there is a huge gap between asset managers and their investors today. The entire investment management industry needs to find ways to drive customer focussed processes forward to deliver strong distribution and marketing efforts.”

The survey (http://www.distribution-in-asset-management.com/media-center.php) is part of FC Business Intelligence’s ongoing research in this area. The company has created an industry event (http://www.distribution-in-asset-management.com) taking place in London that focuses specifically on improving distribution and marketing in the retail and wholesale asset management market.

Ms. Irving comments that “uniting asset managers, wealth managers, platforms, banks, and intermediaries to provide an opportunity to learn from and network with people who are genuinely changing the industry is a critical step forward.”

The event has already attracted a range of reputable names in the space including Aberdeen Asset Management, Allfunds Bank, Allianz Global Investors, Amundi Asset Management, Brewin Dolphin, BNY Mellon Asset Management, Cofunds, Franklin Templeton, Generali Investment Management, Goldman Sachs Asset Management, HSBC Asset Management, Henderson Global Investors, London & Capital, Nucleus, Nutmeg, Old Mutual Wealth, Parmenion, SCM Direct, and Transact.

About FC Business Intelligence:

FC Business Intelligence has been around for over 20 years and provides news, reports and events services across 30+ industry verticals. Our Financial Services department already runs several major events in the Insurance and Banking space which both attracted which were extremely well received across the financial services sector.

Brittany Marshall, Head of Marketing, Financial Services Division, FC Business Intelligence
W: http://www.customer-analytics-in-finance.com | T: +44 (0) 207 422 4369 | E: bmarshall@fc-bi.com

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