National Collegiate Bike Share Program to Launch Market Test; Georgia Tech To Put Gotcha Bike Through Paces

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The company that brought gratis, branded transportation to college campuses throughout the South launches a new bike share at Georgia Institute of Technology. Gotcha Bike will launch its free, collegiate bike share program with a market test scheduled to roll out on Monday, March 23.

"Gotcha Bike will go national this summer, and working with the Georgia Tech testers – many of whom are talented engineers – will give us a lot of confidence in the bike and the new app.”

The company that brought gratis, branded transportation to college campuses throughout the South launches a new bike share at Georgia Institute of Technology.

Gotcha Bike will launch its collegiate bike share program with a market test scheduled to roll out on Monday, March 23. Numerous students from Georgia Tech have been recruited to test the proprietary bikes for a week. Testers will provide feedback on usability, ideal routes and Gotcha’s new Smart Bike app, which locks and unlocks the bikes via a smartphone.

Sean Flood, CEO of parent The Gotcha Group said, “Gotcha Bike will go national this summer, and working with the Georgia Tech testers – many of whom are talented engineers – will give us a lot of confidence in the bike and the new app.”

For Gotcha Bike, Flood’s company developed its new “smart bike” as a unique vehicle to unite its collegiate audience and the national brands that underwrite the service. The lightweight, aluminum frame is rust proof. It has puncture resistant tires, a Kevlar seat and a chainless belt drive.

The bikes will be given to Georgia Tech and the students at no charge. National brands seeking access to elusive Millennial consumers will sponsor the collegiate service. The brand will have a fully wrapped fleet of smart bikes, signage at 10 to 15 corrals and the ability to interact with the consumer through the App.

Test riders were chosen based on their interest in the bike share program. Riders download an app, which allows access to a bike’s lock. Participants are allowed to ride the bike anywhere, and manage its security through the app, returning the bike to its original spot.

Currently Gotcha Ride – a 100% electric vehicle offering rides at no charge on and around campus -- operates at Georgia Tech. Brands including Coca Cola, Pepsi and Whole Foods jumped on board, wrapping and sponsoring vehicles on numerous Southeastern campuses. “The bike share program gives students and others more options to move freely around their campus,” said Flood.

Paul Strouts, Vice President of Campus Services, said Georgia Tech will have 100 bikes by early summer. “That is a great benefit for the faculty, students and visitors at Georgia Tech. We are always looking for ways to improve campus life and promote healthy living.”

After market testing at Georgia Tech, Gotcha Bike will expand to 10 other markets across the U.S., making them the largest collegiate bike share program.

About The Gotcha Group
The Gotcha Group, “Green Operated Transportation Carrying Humanity Around,” provides free transportation services to students on 10 college campuses nationwide including Florida State University, Alabama, Clemson and Georgia Tech.

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Colleen Troy
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