Publishing Organization Finds Women Motivated by Risk-Taking and Entrepreneurial Opportunity

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As Exceptional Women in Publishing (EWIP) prepares to kick off its 7th annual leadership conference on Thursday, March 26th at the Clark Kerr Conference Center at the University of California, Berkeley, the focus is on opportunities for women in the industry to forge new paths. With its theme of “Taking Risks, Blazing Trails,” the conference emphasizes the need for women in this industry to go beyond conventional thinking into territory where they are free to innovate and take on leadership positions, all while “keeping a hand behind them” to serve as role models for younger women making their way in their careers.

More women achieving lasting success in newsrooms is not just good for women. It's good for journalism.

As Exceptional Women in Publishing (EWIP) prepares to kick off its 7th annual leadership conference on Thursday, March 26th at the Clark Kerr Conference Center at the University of California, Berkeley, the focus is on opportunities for women in the industry to forge new paths. With its theme of “Taking Risks, Blazing Trails,” the conference emphasizes the need for women in this often tradition-bound industry to go beyond even “out of the box” thinking into territory where they are free to innovate and take on leadership positions, all while “keeping a hand behind them” to serve as role models for younger women making their way in their careers. Conference website can be found here:
http://www.ewip.org/conference/ewip-leadership-2015

Susan Goldberg, editor-in-chief of National Geographic magazine, will receive the 17th annual Exceptional Woman in Publishing Award. “Susan is an incredibly talented woman who has not only broken through the glass ceiling, but she continues to help other women advance in their careers as well,” says EWIP president, Yumi Wilson. “We at EWIP feel very honored that Susan will join us and share her insight at our 2015 spring conference.” Ms. Goldberg was appointed editor in chief of National Geographic magazine and News in April 2014. Under her leadership, National Geographic is working to make the famous, yellow-bordered magazine a must-read with timely, in-depth stories — as well as creating a daily destination for readers online on such topics as the environment, climate change, scientific breakthroughs and species preservation. More on the EWIP Award:
http://www.ewip.org/awards/ewip-recipients/exceptional-woman-in-publishing-2015/

In her leadership keynote address at the one-day event, “Who’s Paying for This? From Editor to Entrepreneur,” Jory Des Jardins, now SVP of global strategic alliances at SheKnows Media, will detail her career adventure, beginning ten years ago when she co-founded BlogHer, an organization built to give women writers greater opportunities to reach a wider audience, make money and form a community. BlogHer sites drew more than 100 million unique visits a month when it was sold last fall to SheKnows Media, a content network that publishes articles aimed toward women in a deal reportedly worth $30-40 million.
http://www.ewip.org/2015/02/28/2015-keynote-speaker-jory-des-jardins-co-founder-of-blogher/

A variety of breakout sessions with over thirty industry speakers will elaborate on the day’s forward-thinking theme. Separate tracks on developing audience, creating great content, and making money offer enlightening and educational talks. Sessions range from the theoretical to practical hands-on tips on using storytelling, Google media tools, creating compelling video, and making your brand more shareable, providing tools that attendees can bring back to their workplace. Speakers represent a range of publishing endeavors both traditional and digital, including Sunset, Google, Pacific Standard, The New York Times, Migrahack, LinkedIn, Huffington Post, Mother Jones, Buzzfeed, Pubslush, Medium, CNET Reviews, Al Jazeera Media Network, and Mashable. Program schedule is available at http://www.ewip.org/conference/ewip-leadership-2015/#panels

Conference sponsors include Google, SubDirect, Quad/Graphics, AT Clayton, kdmcBerkeley.

About Exceptional Women in Publishing
Exceptional Women in Publishing (EWIP) was founded 17 years ago women who felt the need for an organization that promoted the leadership aspirations of women in magazine publishing. EWIP, formerly Women in Periodical Publishing, was formed with two goals in mind: to educate, empower and support women in publishing and to educate, empower and support women and girls through the power of publishing. The 501(c)(3) non-profit educational organization with an active volunteer membership and board of directors continues to support women in print, online, mobile, or other digital media achieve their leadership goals. EWIP encourage female entrepreneurship and offers a range of professional development programs through our national and regional events, online communications, mentoring, and research.

About EWIP’s 2015 Women’s Leadership Conference
The theme for the seventh annual Women’s Leadership Conference is Taking Risks, Blazing Trails, and promises to inspire and inform content creators of all stripes with the conference’s signature all-female roster of speakers. This year’s event is held at the Clark Kerr Conference Center at the University of California, Berkeley on Thursday, March 26, 2015. The seventh annual Women’s Leadership Conference will feature fresh content in three tracks of interest to
women in publishing, media and technology: developing audiences, creating top-notch content, and making money. The sessions will include dozens of exceptional speakers, engaging discussions, and practical skills for today.

Media contact for the EWIP Conference and EWIP Award:
Thea Selby
Co-founder of Exceptional Women in Publishing, and
Principal, Next Steps Marketing
One Polk St – 2nd floor
San Francisco, CA 94102
thea(AT)nextstepsmarketing.com
p: 415-773-1841
f: 415-773-1122

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Yumi Wilson, president

Goli Mohammadi, conference program chair
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