Vinitaly International Academy sets out to shine a light on the “good, the bad and the ugly” of artisanal wine

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‘Natural’ and ‘artisanal’ have become buzzwords in the industry of late and those that keep abreast of the wine press will note this trend is polarising opinion in the wine world. Against the backdrop of the 49th edition of Vinitaly and as part of Vinitaly International’s annual Talk Business Series, Vinitaly International Academy (VIA) has invited a world renowned panel of experts to bring, for the very first time, some order to the wild frontier of artisanal wines.

The crafted wine is a cultural value that expresses the work of man and communicates the territory of origin

‘Natural’ and ‘artisanal’ have become buzzwords in the industry of late and those that keep abreast of the wine press will note this trend is polarising opinion in the wine world.

Against the backdrop of the 49th edition of Vinitaly and as part of Vinitaly International’s annual Talk Business Series, Vinitaly International Academy (VIA) has invited a world renowned panel of experts to bring, for the very first time, some order to the wild frontier of artisanal wines.

In line with VIA's mission of providing an in-depth understanding of Italian wine in order to promote it on national and international markets, the panel titled ‘The Good, The Bad and The Ugly of Artisanal Wines’ to be held on Tuesday 24th at 11 am, will attempt to educate, define, organise and ultimately unify perceptions of artisanal wines, tackling the main issues and unanswered questions with the help of expert speakers each with their own take on the subject.

What exactly is an artisanal wine or an artisanal wine producer? Can a large estate producing hundreds of thousands of bottles also make artisanal wines? Or is it only those who get their hands dirty in the vineyards every day with a small production who benefit from this definition? Can non-organic wines also be "artisanal?"

Pedro Ballesteros Torres MW, Decanter WWA Panel co-Chair, has already stated that there is no definitive or universal definition for bio, artisan or natural wines: “these are moving concepts, rather tendencies, that are based upon our perceptions and anxieties about the environment and our lifestyle, and can result, or not, in different wines and new marketing messages”. But shouldn’t legislators have the last word in giving these ‘universal definitions’? If only it were that simple as Pedro Ballesteros goes on to point out: “law, as usual, runs behind facts, trying to fix pictures of that moving reality, upon the pressure of market players. Philosophy and moral values count much more than law, as we will see.”

This is the same view of Costantino Charrère, owner of Les Cretes winery and past-president of FIVI, who identifies the self-defining driving force behind these products: “the crafted wine is a cultural value that expresses the work of man and communicates the territory of origin.”

Speakers will also tackle the issue of whether a wine's being organic, natural or artisanal is necessarily a sign of quality or that it is in some way 'better' and this is where Robert Joseph, founder of Wine International Magazine and the London International Wine Challenge, will come to the fore in his role as devil’s advocate. “I think I have been chosen to take the negative approach to 'natural' wine” he says, while reassuringly remarking that he will be positive, to a degree, but ready to debunk the dogmatic notion that all natural wines must be good by definition. He believes that words like ‘traditional’ and ‘natural’ are misused and misunderstood by producers and consumers alike. "I WILL demolish the idea that 'natural' wines are traditional” he goes on to say, “the Romans added seawater, resin, herbs, honey and lead to wine. THAT's traditional." He is scathing of producers, or “primitives” as he will refer to them, who “set their wines above conventional ones without being prepared to legally define what a natural wine is.”

Opinions are also divided on cultivation methods. Purists insist that artisanal producers must necessarily embrace ‘green’ agricultural methods and only produce wines from organically grown grapes and on biodynamically cultivated farmland. Others vehemently disagree, and point out that many wines produced in this way are often flawed, when not undrinkable.

Discussions will also be focussed on possible future trends and the impact of the organic, terroir-driven movement on the wine industry, which can be seen as a defensive reaction by producers to industrialisation and the dictates of the market. As Costantino Charrère remarks, “the crafted wine risks nowadays, being overwhelmed by the logic of the market and competition.” But terroir-driven wines can also be seen as a force for renewal and reorientation, which on the contrary is now driving the market itself. Monty Waldin, Regional Co-Chairman for Italy of the Decanter World Wine Awards and author of over ten books and videos about biodynamic agriculture, for example, will be talking about why over the last 20 years or so organic and biodynamic growers have been at the forefront of making Planet Wine cleaner and greener.

Finally Ian D’Agata, Scientific Director of Vinitaly International Academy as well as lead wine writer for Decanter in charge of Central and Southern Italy for Vinous, will analyse the biology and biochemistry of natural wines and will lead the tasting session of 8 artisanal wines from Italy and France, such as the Brunello di Montalcino Biondi Santi and the Vouvray Sec Le Mont 2009 of Domaine Huet. This will hopefully truly contribute to sorting out the good from the bad and from the ugly.

About:

Veronafiere is the leading organizer of trade shows in Italy including Vinitaly (http://www.vinitaly.com), the largest wine event in the world. The 47th edition of Vinitaly counted some 148,000 visitors (+6%), of which 53.000 were international attendees (+10%) visiting from 120 countries. On 95.000 square meters, 4.200 exhibitors welcomed trade professionals, media and producers alike. The next installment of the fair will take place on 6th- 9th April 2014. The premier event to Vinitaly, OperaWine (http://www.vinitalyinternational.com) “Finest Italian Wines: 100 Great Producers”, will unite international wine professionals on April 5th 2014 in the heart of Verona. Veronafiere also created Vinitaly International in 1998 to develop a global platform for the promotion of companies in the Italian wine and food sectors.
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Francesca de Stefani
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