Onset Marketing Partners with the American Society of Employers

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Michigan-based employers association chooses Onset Marketing to grow membership and services via integrated strategic marketing and lead generation.

“We chose Onset Marketing because of their strong track record and ability to drive member recruitment using a strategic blend of business calling with multi-media communications."

Onset Marketing, LLC (http://www.onsetmarketing.com), a professional marketing services firm, has been engaged by Michigan-based American Society of Employers (ASE) to grow membership and services.

Onset Marketing will utilize its strategic target marketing and integrated business telemarketing / multi-media sales lead generation services to significantly increase ASE membership and awareness through a process that combines business and marketing strategies to drive results and generate leads; thus converting membership growth to a pro-active recruiting methodology.

“We are thrilled to help ASE connect with and engage new members. By bringing together independent business owners to focus on employment relationship matters, ASE is supporting the revitalization of Detroit and Michigan’s economy, and we are proud to help ASE achieve their mission,” says Jim Graziano, President, Onset Marketing.

“We chose Onset Marketing because of their strong track record and ability to drive member recruitment using a strategic blend of business calling with multi-media communications. We are confident Onset Marketing will expand awareness of the ASE brand and help ensure more employers understand the benefits of ASE membership—attracting top talent, regulation compliance and organization synergy.” says Mary Corrado, ASE President and CEO.

The Onset Marketing process combines strategy, infrastructure and market communications to build brand awareness and generate sales leads. Onset Marketing will utilize this three-tiered approach and ASE’s strong differentiated value to build a strong strategic marketing platform that drives qualified sales leads, provides detailed analytics, and optimal program performance.

About American Society of Employers (ASE)
The American Society of Employers (ASE) ( http://www.aseonline.org ) is a Michigan-based nonprofit employers association that provides comprehensive, cost-effective and trusted information on all employment relationship matters. ASE helps Michigan businesses attract and retain top talent, comply with regulations, and build strong, productive organizations.

About Onset Marketing
Onset Marketing (http://www.OnsetMarketing.com ) provides strategic marketing and sales lead generation services focused on creating new sales opportunities and new business for its clients. Onset Marketing helps business-to-business firms build presence in existing and new markets.

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Jim Graziano
Onset Marketing
+1 (248) 596-9788
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