"I've been expressing my joy for the [Design Essentials Natural] products for four years! Women come to me to find out what's real and I've been sharing how great Design Essentials® Natural is with my friends and fans on Instagram and Twitter" ~Ledisi.
ATLANTA, GA (PRWEB) March 18, 2015
During Good Morning America's music segment, aired on March 17th, 2015, prominently known Grammy-nominated R&B singer Ledisi showcased her gorgeous mane of locs styled with Design Essentials® Natural products. This marks her first national appearance since being appointed as Design Essentials® Natural first Beauty Ambassador. With locs recently shining in the spotlight on actress Zendaya as she walked the red carpet at the most recent Academy Awards, interest in the regal style has skyrocketed among mainstream audiences as well as the natural hair community. Ledisi's relatable song lyrics and transparency regarding life lessons along with her status as a natural hair icon, has resulted in legions of admiring fans who love her music and style. The new campaign, Design Essentials® Natural presents DE Heart Ledisi, coincides with Ledisi's current nationwide "Intimate Truth" tour and features collaborations in multiple locations that bring fans up close and personal with Ledisi and her beauty must-haves.
"I've been expressing my joy for the products for four years! Women come to me to find out what's real and I've been sharing how great Design Essentials® Natural is with my friends and fans on Instagram and Twitter," says Ledisi of the partnership. To kick off the partnership, Ledisi flew to Atlanta for a photo shoot with celebrity photographer Allen Cooley, where her locs were arranged in an array of styles, using her and her stylist Michelle London's favorite Design Essentials® Natural products.
"The Honey & Shea Edge Tamer saved my life! When I have to be on the road and on camera, after a full show or signing CD's, then appearing on a morning show, the Edge Tamer helps me get camera ready," says Ledisi on her must-have Design Essentials® Natural products. "It was hard to find the right setting gel to curl my hair because it's so thick and it's loc'd. I love the Twist & Set Setting Lotion because it's the only thing that makes a nice curl and is light enough that my hair still bounces. And because locs get dry, my stylist, Michelle recommends I use coconut oil for moisture. With Design Essentials® Natural's new Coconut & Monoi line, I'm able to get that moisture in multiple forms, from the Deep Moisture Oil Treatment to the Intense Shine Oil Mist."
Design Essentials® Natural presents DE Heart Ledisi gives fans the opportunity to connect with Ledisi and explore her Truth in cities along the tour route. The Design Essentials® Natural Mobile Salon will stop at select retail locations and consumer events during the tour to offer "Moisture Makeovers" by professional stylists -customized 15-minute services that include a curl consultation, dry styling services and product recommendations from the Design Essentials® Natural collection. Plus, 10 lucky attendees from these events will win tickets to see Ledisi perform live in concert along with backstage access for a private Meet & Greet with Ledisi herself.
"Today's woman who wears textured hair is all about two things: versatility and hair health. Ledisi so beautifully embodies both of those qualities, in addition to being astoundingly talented yet relatable. We were already huge fans, but when we found out how much she loved Design Essentials® products, we knew she would be the perfect ambassador to share her joy," says Taydra Mitchell-Jackson, Vice President of Marketing for Design Essentials®.
To view a complete list of Ledisi's tour dates and the accompanying Design Essentials® Natural Mobile Salon stops, along with details on Ledisi's favorite Design Essentials® products and to access the DE Heart Ledisi Lookbook, including hi-res photos from Ledisi's Design Essentials® photo shoot, visit http://www.deheartledisi.com.
For media inquiries regarding Ledisi's partnership with Design Essentials®, please contact Taronda Gibbons at tgibbons(at)brainchildassociates(dot)com or 678-884-4008 ext. 706.