SIGVARIS Supports Patients with Exciting New Brand Campaign Designed to Raise Leg Health Awareness

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The worldwide leader in graduated compression, SIGVARIS, launches a new campaign video to drive leg health improvement one pair of legs at a time.

Ninety percent of the population starts showing signs of venous deficiency in early adulthood, and SIGVARIS’ newest brand campaign is designed to raise much needed awareness about the importance of overall leg health.

In an all-new brand campaign video, both patients and SIGVARIS employees take a look back at how the SIGVARIS brand has impacted the lives of so many. Generating buzz worldwide, this new campaign video is getting people to talk about their legs and is raising awareness about how a simple change of socks can help people live a more healthy and active lifestyle.

“Ninety percent of the population starts showing signs of venous deficiency in early adulthood, and SIGVARIS’ newest brand campaign is designed to raise much needed awareness about the importance of overall leg health,” says Judith Brannan, Associate Director of Education & Medical Affairs at SIGVARIS North America.

The SIGVARIS video addresses common leg problems, including varicose veins and leg pain at work, as well as medical conditions such as deep vein thrombosis (DVT) and diabetes. Real people also discuss how they keep their legs healthy during athletic activities, pregnancy and while traveling.

"Many people think it's normal to have tired, achy legs, or they think varicose veins are just a fact of life because their mother or grandmother had them. The great thing about this new video is that people can hear directly from real patients who have had similar experiences. The video encourages every person to speak with his or her doctor about leg health,” Brannan adds.

To watch the video visit: http://bit.ly/SIGmevfl. To learn more about leg health visit, sigvarisusa.com (U.S.) or sigvaris.ca (Canada).

About SIGVARIS
SIGVARIS® North America is part of an internationally active medical device group headquartered in Winterthur, Switzerland that focuses on the development, production and distribution of medical compression garments, including hosiery and socks. With distribution in more than 60 countries on six continents, SIGVARIS is recognized as a global industry leader in the area of compression therapy for the management of chronic venous disorders. SIGVARIS product lines include: SIGVARIS MEDICAL, SIGVARIS WELL BEING and SIGVARIS SPORTS. Our U.S. manufacturing plant is located in Peachtree City, Ga. In 2014, SIGVARIS celebrated its 150th Anniversary. For more information, please visit http://www.sigvarisusa.com. SIGVARIS is a registered trademark of SIGVARIS AG, CH-9014 St. Gallen/Switzerland and in many countries worldwide.

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Melissa Gwozdz
SIGVARIS USA
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