“THINK ROUND will challenge you to question if you are maximizing the value of your company by ensuring all departments are contributing their part to building and marketing your products and services.”
New York, NY (PRWEB) March 23, 2015
As Martha Pease and Michael Campbell of DemandWerks.com attest in their new book THINK ROUND (Continuum Press; March 2015; Hardcover; $21.95), the key to winning big and staying at the top is empathy--the capacity to recognize and respond to emotions experienced by your customers and consumers. Without empathy, a company can become isolated from the very people on whom it depends for success. It might sound soft and fuzzy, but empathy is far from frivolous; it’s a skill that nets hard-nosed, tangible business results. “THINK ROUND will challenge you to question if you are maximizing the value of your company by ensuring all departments are contributing their part to building and marketing your products and services. THINK ROUND is a smart read for a CEO, for a Chief Personnel Officer driving cultural change, and for an entrepreneur scaling a business,” says Dawn Hudson, Former CEO of Pepsi-Cola North America.
Pease and Campbell demonstrate that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, or stunning quarterly earnings results. As the authors explain, a Watermark Customer Experience Study showed that for 2007-2013 the total stock market returns for companies that are accountable to their consumers’ experience were 78%, a substantial 26 percentage points better than the S&P 500 average returns of 52%. But the real bell ringer is this: companies that lag in accountability to consumers had a negative 2.5% total return over the seven-year period.
Peppered with invaluable real-world anecdotes, THINK ROUND is drawn from Martha Pease and Michael Campbell’s experience helping companies like Apple, IBM, FedEx, Pepsi, Pizza Hut, Visa, Domino’s, Neutrogena and Unilever etch their names in the halls of business greats.
“'As our case is new, so we must think anew, and act anew,' Lincoln famously said. Nothing could be more true today, especially for companies trying to master relentless change. THINK ROUND is full of ancient wisdom freshly applied to the leadership challenges of today,” says David Gergen Professor at Harvard Kennedy School; advisor to four US presidents and CNN senior political analyst. THINK ROUND is the business leader’s guide to a better, brighter, executable and, ultimately, revelatory way of life for your organization.
About the Authors
Martha Pease is a thought leader, executive, entrepreneur and trusted advisor at the intersection of technology innovation, marketing strategy and consumer accountability. She is a frequent contributor to CNN and CNN.com. Apple, L’Oreal, IBM, Neutrogena, Pizza Hut, Dominos Pizza, Wendy’s, Elizabeth Arden, Novell, Pepsi, InterBev, P F Chang’s, Epson and Hitachi are among the companies Martha has marketed.
Michael Campbell is an award-winning creative executive and company founder who has developed and led many of the world's most successful traditional and digital brand connection efforts including integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Texaco, Unilever and US Navy. Michael has received every major advertising and marketing industry creative award, including the Emmy and Cannes Gold Lion.
DemandWerks.com builds market value for companies by focusing 100% of the organization on customers and consumers 100% of the time. Their THINK ROUND™ approach provides continuous customer knowledge to all employees so they can become hyper-aware of how what they do, create, sell, service and support directly impacts a customer and builds value. THINK ROUND gives leaders the strategy and tools to own the future.