HM.CLAUSE Initiates Second Campaign of FIJI Melon

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Game-changing cantaloupe variety offers benefits to growers while also meeting consumer demands

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FIJI melon offers extended field holding capability, concentrated fruit set, early sugar development, longer shelf life and superior taste.

Fiji will provide our growers with tangible savings during harvest, and the improved shelf life will allow them to supply previously untapped markets.

HM.CLAUSE is pleased to announce an increased availability of FIJI cantaloupe seed, the latest in a long line of varietal successes from the worldwide leader in melon seed sales. By focusing breeding efforts equally between grower needs and consumer preferences, HM.CLAUSE continues to influence the demand for melon globally.

FIJI, a best of both worlds melon, provides the consistency and labor savings that growers seek while delivering the color and flavor that consumers expect. FIJI’s industry-leading field holding capability, combined with its concentrated fruit set and early sugar development provides harvest flexibility for producers while simultaneously reducing harvest expenses. The long shelf-life genetics of FIJI also facilitate relaxed cold chain requirements for shippers and shrink reduction for retailers. While impressive, the breadth of supply chain savings does not impact the superior eating quality of this melon. After a strong campaign in 2014, the demand for FIJI continues to grow.

“HM.CLAUSE strives to develop genetics that will improve the business of our customers,” said Melon Product Manager, Yoav Mendel. “FIJI will provide our growers with tangible savings during harvest, and the improved shelf life will allow them to supply previously untapped markets. Moreover, the industry’s increased focus on consumer experience will also be satisfied with this melon. This groundbreaking product will redefine consistency and reliability for years to come.”

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Sierra Scott
HM.CLAUSE
+1 (530)747-3741
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since: 02/2015
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