“I ask all sports broadcasters and executives - as an industry, moving forward, where do we find our next generation of voices? I have always dreamt of building upon my history in broadcasting by creating a place to develop our successors.
Los Angeles, CA (PRWEB) March 26, 2015
Yahoo Sports Radio announced today a partnership with Sportscasters Talent Agency of America (STAA) in the launch of STAA University, a unique and interactive online university to develop and discover the next generation of top sportscasting talent. The national sports network teams up with the agency in the first industry mobilization to create and educate the future of the business entirely from an inside perspective, led by veteran broadcasters and established executives, through a long-form academy program. The interactive digital course will bring together students from across the nation for a hands-on experience that includes an extensive 11-week online curriculum, broadcast tools, mentorship, and unparalleled networking and experiential opportunities, as they earn a specialization in sports broadcasting and build their demo and resume. Additionally, the industry-designed University creates the unprecedented opportunity to gain real-world experience through on-air broadcasts and featured podcasts distributed nationally by the Yahoo Sports Radio network, as well as a remarkable one-year of career placement assistance from STAA following completion of the course. Registration begins today through June 1 at http://www.becomeasportscaster.com for a first semester launch on August 27, 2015.
“I ask all sports broadcasters and executives - as an industry, moving forward, where do we find our next generation of voices? The same mouthpieces are heard throughout the field – so where do people get a chance?” said Jeffrey Schwartz, EVP of Yahoo Sports Radio Corporate Strategy. “I have always dreamt of building upon my history in broadcasting by creating a place to develop our successors and, not only present them an industry-rooted education, but share the creativity and excitement of broadcasting to keep our tradition alive. STAA University with Yahoo Sports Radio is that place and we are proud to partner with Jon Chelesnik in this venture.”
STAA CEO Jon Chelesnik stated, “We are thrilled to launch STAA University with Yahoo Sports Radio. This is an unrivaled opportunity for students to work directly with a national sports network and our agency to learn the material we, the sportscasting business, are looking for in a broadcaster, and jump-start participant careers with unmatched educational, experiential and networking opportunities. This is an exciting time in sports broadcasting, and we want to offer a whole new generation the chance to be a part of it.”
The STAA University with Yahoo Sports Radio program will feature a unique “flipped curriculum” that includes recorded lectures and weekly study discussions with the agency and sports network educators. Interactive speakers, including professionals like Yahoo Sports Radio’s 25-year Sports Talk veteran Steve Czaban and former NFL Quarterback and long-time TV and radio broadcaster Sean Salisbury, will also take part in the education process which covers sports talk hosting, play-by-play, sports updates, sports reporting, and resume and demo-building techniques. The program, ideal for broadcast students looking for a sports specialty and real-world experience, in addition to anyone looking for a stand-alone broadcast school experience or career shift, combines the broadcast degree with the high-demand internship experience as an all-inclusive and innovative opportunity for training and experience on a national level.
Advertisers will also have the opportunity to work in conjunction with Yahoo Sports Radio on this movement, allowing brands to support the education initiative while reaching these key demos and consumer-influencers through unique revenue outlets, including promotional opportunities, content integration and more.
For more information on STAA University with Yahoo Sports Radio, or how to become a partner, please visit http://www.becomeasportscaster.com or contact Jeffrey Schwartz at getschwartz(AT)yahoosportsradio.com.
About Sportscasters Talent Agency of America
Sportscasters Talent Agency of America (STAA), founded in 2006 by sportscasting agent and former broadcaster Jon Chelesnik, assists clients in achieving a career in sports broadcasting. STAA and Chelesnik, a member of the National Sportscasters and Sportswriters Association Board of Directors, provide an ideal space to be seen by potential employers, with proven services designed to provide the resources, expertise and assistance needed to improve and advance in the highly competitive industry.
About Yahoo Sports Radio
Based in Houston, Yahoo Sports Radio reaches an estimated five million people each week on a network of more than 500 terrestrial stations, Sirius Satellite Radio, and mobile platforms. The 24-hour network features top sports personalities, including Steve Czaban, Marty Hurney, Travis Rodgers, Sean Salisbury, Geoff Ketchum, Leigh Steinberg and more. In partnership with Yahoo Sports, Gow Broadcasting, LLC distributes audio content under the Yahoo Sports Radio brand (http://www.yahoosportsradio.com) to radio stations nationwide, backed by a private investment group which includes Steve Webster, Co-Manager and Co-CEO of Avista Capital, Patrick Dugan, Vice President and General Counsel of Nortex Corporation and David Gow, Chairman and CEO of Gow Broadcasting, L.L.C.