American Wave Machines Welcomes Robert Reynolds As New Chief Operating Officer/Director

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Reynolds brings decades of branding and financing experience to company on the leading out-of-ocean surfing technology

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“Surfing’s popularity is swelling, and Robert further positions American Wave Machines as the solution for venues looking to attract new and current surfers,” said Bruce McFarland, Founder and President at American Wave Machines.

American Wave Machines, Inc., innovator of world-class artificial wave technology such as SurfStream® and PerfectSwell®, is pleased to announce that the company has hired Mr. Robert Reynolds as its new Chief Operating Officer (COO). Mr. Reynolds assumed his position on March 1, 2015 and will be closely working with the Company’s advisor, Park Lane IBS, to identify growth opportunities for American Wave Machines and their subsidiary companies.

Mr. Reynolds transitions to American Wave Machines from Park Lane, IBS where he serves as Director of Consumer Sports and Entrepreneur-in-Residence. Reynolds has a strong background in corporate finance and traditional banking, with extensive experience in the preparation, implementation, and management of strategic operating plans and annual budgets. His key areas of expertise include licensing, strategic planning, financings, sales, business development, business integration, contract negotiation, and analysis across various industries and capital markets.

“Our business and technology are unique and already succeeding in standalone surf parks, and retail and entertainment centers. With Robert’s prior success in sports business and his passion for surfing, we will grow into new markets and types of facilities,” said Bruce McFarland, Founder and President at American Wave Machines. “Surfing’s popularity is swelling, and Robert further positions American Wave Machines as the solution for venues looking to attract new and current surfers.”

"I am excited to be working with American Wave Machines. Their technology is the best in the market and provides significant value to their clients," said Reynolds. "The firm's founder, Bruce McFarland, is a visionary leader and inventor. I'm excited to bring a wide variety of deal making structures to American Wave Machines to achieve their goals of scalability and large-scale real-estate and retail development project builds."

Mr. Reynolds added, "Having surfed and been around the surfing culture my entire life, I am extremely excited about joining such a great team and leading the Company into its next phase of growth.

About American Wave Machines
American Wave Machines is a privately held, artificial wave-generating technology company with a primary focus on world-class, out-of-ocean waves and surf park business development. http://www.americanwavemachines.com

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Paul Tyahla
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