Rentokil North America Retains Go Local Interactive to Optimize Advertising Programs

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Go Local Interactive has been chosen to manage the national pay-per-call programs for the fourth largest pest control company in the U.S.

Rentokil’s goals fall right in our wheelhouse, and we are confident this will be a long standing and successful partnership

Rentokil North America and its family of pest control brands has selected digital marketing agency Go Local Interactive (golocalinteractive.com) to manage and enhance key aspects of their marketing efforts. Leveraging their expertise in hyperlocal marketing, Go Local Interactive aims to maximize Rentokil’s lead volume through a multi-pronged strategy.

The Go Local program will utilize Go Local’s proprietary Call Boost™ product to optimize new and existing media channels through customized tracking and monitoring on a pay-per-call basis. The primary goal of these efforts is to increase quality and quantity of inbound calls for the pest control company.

“We are thrilled to have the opportunity to work with one of the world’s largest and most well respected pest control companies,” said John Jordan, Vice President and founding partner at Go Local Interactive. “Go Local was founded with the purpose of creating custom solutions to assist our clients in achieving their goals and objectives. Rentokil’s goals fall right in our wheelhouse, and we are confident this will be a long standing and successful partnership.”

“We look forward to working with Go Local to increase our lead generation and maximize the value of our marketing spend,” said Randolph Carter, Vice President of Marketing, Rentokil North America. “With our ongoing investments in growing our North American business as the local pest control experts, it’s critical to have a partner who understands what local presence really means.”

About Go Local Interactive:
Go Local Interactive is a digital marketing agency specializing in new customer acquisition for national and regional brands. They answer the marketing needs of clients across a wide variety of industries including home services, retail, financial services, and ecommerce. They are experts in effectively implementing, managing and tracking clients’ marketing efforts down to the local level – no matter the number of locations or size of the service area. Go Local provides website development, search engine optimization, paid search, social media, and multiple proprietary services, such as Call Boost™ and Local Perceptions.

About Rentokil North America
Rentokil North America is part of Rentokil Initial plc, one of the world’s largest and most diverse business service companies, operating in more than 60 countries worldwide. Ehrlich Pest Control, Western Exterminator, and Presto-X Pest Control are all part of the Rentokil family of pest control companies in North America. They provide commercial and residential pest control, bioremediation, bird control, vegetation management, deer repellent services, wild-animal trapping and termite control from 200 local offices in the U.S., Canada and Mexico.

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Michael Solms
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