It takes a team of sales and marketing professionals working collaboratively and strategically together to pursue leads and close business
Marlborough, MA, Lincoln, RI, Dallas, TX (PRWEB) April 07, 2015
The Microsoft Productivity Suite contains all of the tools and applications a company needs to “marry” sales and marketing. Once sales and marketing are aligned, they can work as a cohesive, collaborative Business Development unit. The Productivity Suite is powered by Microsoft Dynamics CRM and its interoperability with Microsoft Dynamics Marketing, Office 365, Power BI and SharePoint.
The “Better Together” campaign is a creative marketing approach launched by three Microsoft Partners, each of whom brings unique expertise to the project. Altico Advisors specializes in Microsoft Dynamics CRM Online; Lighthouse Computer Services adds its expertise in Office 365, SharePoint and Power BI; while Coffee + Dunn is dedicated to delivering the Microsoft Dynamics Marketing services that round out the Productivity Suite solution.
“The first stage of the campaign was an introduction to concept of ‘marrying’ sales and marketing to achieve an enhanced customer experience that reflects the reality of a new sales cycle,” says Mike Kean, Altico Advisors President. “Today’s buyers use the Internet and social channels to do their own research. Our prospective clients don’t engage with us until they have already shortlisted a solution like Microsoft Dynamics CRM.”
Buyers are not interested in generalized marketing brochures. They want to get under the covers of the software to see the power, the benefits, and the ROI of a fully integrated solution.
“That’s why we launched the campaign with the Coffee + Dunn eBook ‘Marrying Sales & Marketing,’” explains Eric Rotkow, Principal at Coffee + Dunn. “The eBook outlines why marketing and sales belong together to deliver improved visibility into the sales process, ready access to information on trends and performance, and increased accountability among sales and marketing team members.”
The “Better Together” campaign will continue with a second eBook that will dive into greater detail on mastering social selling, planning and execution, strategies for the new sales cycle, workflows to maximize lead-to-conversion rates, and using data and analytics to build a proactive approach to business development.
“We will also be releasing a whiteboard video, ‘Imagine a World,’” continues Tom Mrva, CEO at Lighthouse Computer Services, “to help companies understand that a major paradigm shift has occurred wherein it takes a team of sales and marketing professionals working collaboratively and strategically together to pursue leads and close business.”
The culmination of the “Better Together” campaign will be a day-in-the-life scenario presented in the Microsoft Envisioning Center (known as the MEC) in Cambridge. The MEC is an intimate, theater style environment for a live performance/demonstration of how all of the Productivity Suite pieces come together.
About Altico Advisors
Headquartered in Massachusetts, Altico Advisors implements and supports business, financial and customer management software solutions for midmarket enterprises, primarily throughout New England. Altico is a Microsoft Gold Partner and NetSuite Solution Provider specializing in Microsoft Dynamics and NetSuite for ERP and CRM, Adaptive Insights for budgeting and forecasting, as well as integration services and business intelligence for manufacturers, distributors, software development companies and service organizations. Altico also provides a wide variety of advisory services: outsourced financial resources, staffing, business and IT strategy alignment, software selection and business analytics. For more information, please visit us on the Web at http://www.AlticoAdvisors.com or call 508-485-5588.
About Lighthouse Computer Services
The Lighthouse Microsoft Technology Group (MTG) works collaboratively with customers to deliver engaging solutions leveraging Microsoft products. The Lighthouse MTG team has extensive experience in providing solutions to hundreds of customers leveraging the full suite of Microsoft’s application development tools, particularly in the areas of SharePoint, Custom Application Development, Business Intelligence and Cloud-based solutions including Office 365 and Azure. The Microsoft Technology Group has the ability to provide its customers with Microsoft development expertise and a broad array of consulting services such as project management, business analysis, user interface design, and governance. Visit Lighthouse on the Web.
About Coffee + Dunn
Coffee + Dunn is an expert in developing marketing capabilities, and is a premier Dynamics Marketing consulting firm. The Coffee + Dunn team brings nearly a decade of sound marketing advice, expert guidance and transformative implementation to clients worldwide, including T. Rowe Price, Protective Life, and Jockey International. C+D improves the quality and effectiveness of B2B and B2C sales and marketing organizations by leveraging leading technologies to increase speed and scale; realigning processes and people to create competitive agility; and applying strategies to measure performance. The firm’s unique approach bridges sales and marketing by connecting customers to scalable marketing capabilities. For more information, visit Coffee + Dunn on the web, or call 1-800-664-9910.