Bristol, PA (PRWEB) April 08, 2015
In today’s increasingly competitive consumer packaged goods marketplace, introductions of niche products like organic foods and craft beers, as well as test marketing of new products, are becoming increasingly important. In order to differentiate from established and entrenched brands, such products must have outstanding shelf appeal, which can be achieved through the use of eye-catching colors and unique shapes.
“This is an ideal opportunity for shrink sleeve labeling,” says Ira Smith, CEO and President of ActionPak, Inc. “Both niche products and test market runs require limited quantities. Digital printing makes production of small label quantities very affordable, but until recently, many brands with small volume needs would not have considered shrink sleeve labeling to be a viable decorating option. Cost, and the fact that most shrink sleeve labeling operations in the US are set up to accommodate much larger runs, have been considered the primary obstacles.”
PA-based ActionPak, Inc., a trusted contract packager of global brands for more than 30 years, is eliminating those hurdles and offering highly affordable short-run shrink sleeve labeling services. The company recently purchased a new Tunnel Tornado from Karville Development Group to support increased demand for short-run shrink sleeve labeling.
“The Tornado Tunnel represents a decisive advancement in shrink sleeve labeling,” says Smith. With its patented High Airflow Tornado section, it achieves higher quality shrinkage than conventional steam or hot air tunnels without the need for product rotation, while saving energy at the same time. Shrink wrapped containers also leave the tunnel dry, eliminating concerns about exposure to moisture. The heated air inside the Tornado Tunnel circulates at high velocity around the container, giving rise to the product’s name. The result is a uniform shrink, without wrinkles, and with no need to rotate the container. A special preheat section, combined with the High Airflow Tornado, allows the material to shrink quickly and easily. This unique design makes the Tornado Tunnel ideally suited for short runs of shrink-wrapped containers, especially containers with unusual shapes and sizes.
ActionPak Executive to Offer Short-Run Shrink Sleeving Insights at AWA Conference
The Tornado Tunnel recently purchased by ActionPak will be featured as part of the AWA International Sleeve Label Conference & Exhibition 2015, April 29-30 in Miami, FL. Ben Smith, Director of New Business Development at ActionPak, will also be making a presentation on short run shrink sleeving at the conference. A veteran with over six years of experience with ActionPak, Ben Smith is responsible for development of new business projects that often require small-to-large volume contract shrink sleeve labeling services.
In his presentation, Ben Smith will discuss the barriers to entry such as cost and availability that traditionally block use of short-run shrink sleeve labeling. He will also compare the initial cost of in-house start-up versus outsourcing to a turn-key provider, and illustrate why it makes most sense to work with a partner who specializes in smaller volume shrink sleeve printing and application. Finally, he will summarize shrink sleeve benefits versus alternatives, concluding with a dramatic case study of how a national brand salvaged more than $1,000,000 worth of potentially unusable product through ingenious use of a shrink sleeve. In this scenario, a clever cover-up solution not only turned “trash into cash,” but also enabled a timely promotional opportunity.
For more information about ActionPak’s shrink sleeve labeling services, please visit http://www.apkshrinksleeves.com or call an ActionPak shrink sleeve specialist at 215-785-4548.
Founded in 1979, ActionPak, Inc. is an established contract packaging organization that serves customers ranging from global consumer brands to entrepreneurial start-ups, as well as government agencies and the military. Its Bristol, PA location is well positioned to service customers throughout the Mid-Atlantic and East Coast. ActionPak’s modern FDA-registered facility has over 250,000 square feet of packaging, assembly and warehousing space, and can readily accommodate small-to-large volume production requirements. The company provides its customers with turnkey contract manufacturing and packaging solutions. Core capabilities include: shrink sleeve labeling, shrink wrapping and bagging, contract filling, product assembly, kitting, display assembly, rework projects, crating, blister and clamshell packaging, as well as HAZMAT packaging kits. ActionPak’s packaging professionals have an established reputation for problem solving; the company has received numerous industry awards for innovation, quality and responsiveness.
For more information visit: http://www.actionpakinc.com.
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