Leading New York Consultancies Combine Forces to Help Brands Think Bigger and Smarter About Digital

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New 70-person firm, Modus, will help brands retool for success in a world where business relationships are increasingly real-time, on-the-go and personalized for all.

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The new Modus will help level the playing field for them by offering the big-picture vision they need to place the right bets, the ability to deliver on those bets quickly, and the agility evolve them at a pace that’s demanded by today’s consumer.

Digital specialists and long-time partners Bootsoft and Modus Associates announced today that they have merged to create Modus, one of America’s last independent mid-sized digital consulting firms, and one of the few to specialize in digital transformation for global brands.

“Brands today are faced with massive technology and cultural challenges as companies like Facebook, Google and one aggressive start-up after another continuously raise the bar and consumer expectations," said Bootsoft co-founder Rick Levine. “The new Modus will help level the playing field for them by offering the big-picture vision they need to place the right bets, the ability to deliver on those bets quickly and evolve them at a pace that’s demanded by today’s consumer.”

“Most organizations can’t do it on their own anymore,” added Modus Associates co-founder Scott McDonald. “They need the critical outside perspective and future orientation that a firm like ours adds to the mix. We’ve seen this building for a long time and it’s what excites us the most about this combination.”

Bootsoft, founded in 1999, has specialized in the development and continuous improvement of complex business systems including transactional websites and applications for brands including Coldwell Banker, Comcast, Leading Hotels of the World, Pearson, Realogy and Pay-o-Matic.

Modus Associates, an Inc. 5000 company founded in 2002, was among the first generation of user experience (UX) strategy and design agencies. Its clients include ADP, Dow Jones & Co., Cleveland Clinic, Comcast, Allianz, NBC Universal and Wyndham Hotel Group.

The combined firm will be headquartered in New York City’s Silicon Alley media and technology corridor with offshore subsidiaries in Buenos Aires and Manila.

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Scott McDonald
Modus
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