Rita’s to Serve an Extra Dose of Happiness to Valleyfair Guests

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Nation’s Largest Italian Ice Concept Expands in Minnesota with Two Stores at the Valleyfair Amusement Park

Rita's Italian Ice

Our first location has already proven to be successful in this market and we expect the same for amusement park guests who are looking for an extra dose of happiness. We can’t wait to get scooping!

Rita's Italian Ice, the world’s largest Italian Ice concept with more than 600 stores, announced it will make its debut at Valleyfair Family Amusement Park in Shakopee, Minn. on May 15, 2015 when the park officially opens for the season. The two store locations are led by Rita’s franchise area developers, Adam and Angela Ailloni, who were awarded the agreement for the expansion and development of Minnesota in April 2014.

“We’re excited to bring yet another Rita’s location to the Twin Cities,” said Adam Ailloni. “Our first location has already proven to be successful in this market and we expect the same for amusement park guests who are looking for an extra dose of happiness. We can’t wait to get scooping!”

Beginning this season, Rita’s will have two locations at Valleyfair and will offer guests a full menu of “ice, custard and happiness.” The two locations are strategically located in high-traffic areas of the park: along Route 76, Valleyfair’s newest main street inspired by the year Valleyfair was opened; as well as in the Triple Treats building, which will completely transform into a full Rita’s store, located at the entrance of the newly expanded Soak City Waterpark.

“Rita’s is the perfect fit for Valleyfair guests,” said Frank Padilla, director of food operations at Valleyfair. “Valleyfair is all about delivering its guests a positive and fun-filled experience so what better treat partner to work with than one with a mission of happiness. We’re looking forward to a great season ahead with Rita’s!”

The new Valleyfair locations are part of the Ailloni’s larger plans for expansion throughout the Twin Cities, which call for 20 stores by 2020. The couple’s first Rita’s opened at Diffley Marketplace in Eagan, Minn. in the summer of 2014 and they’re currently seeking franchisees to open subsequent locations throughout the Minneapolis-St. Paul area.

“We’re thrilled to open our 10th amusement park location,” said Eric Taylor, chief development officer at Rita’s Franchise Company. “We’re constantly looking for innovative ways to deliver ‘ice, custard and happiness,’ and amusement parks have proven to be great avenues for our products. We’re excited for this next location and the future of Rita’s in Minnesota.”

For more information on purchasing your own Rita’s Italian Ice franchise, please visit http://www.ownaritas.com

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About Rita’s Franchise Company
Ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and 14th overall in the Limited-Service category, Rita’s Franchise Company is the largest Italian Ice concept in the world with more than 600 stores in the U.S. The company is aggressively expanding internationally with an operating location in the Philippines, and stores planned for Canada and the Middle East. Rita’s, headquartered in Trevose, Pa., was also named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal” and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list. For more information about Rita’s franchise opportunities, please visit: http://www.ownaritas.com.

About Rita’s Italian Ice
The popular chain offers a variety of “Cool Treats,” including: its famous Italian Ice, made fresh daily with real fruit and available in more than sixty-five flavors; Old-Fashioned Frozen Custard; Sundaes; Light Custard; Frozen Custard Cakes; Custard Cookie Sandwiches made with OREO®; layered Gelatis; and its signature Misto® and Blendini® creations. Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with its freshly made, delicious treats in a fun-filled atmosphere, and thirty years later, it is still spreading “Ice, Custard, Happiness!” For more information about Rita’s Italian Ice, please call 1-800-677-7482 or visit http://www.ritasice.com.

About Valleyfair
Valleyfair is the largest amusement park in the Upper Midwest with over 75 amazing rides and attractions including; eight rollercoasters, Soak City Waterpark, Live Entertainment, Planet Snoopy and Dinosaurs's Alive. For more information, call 952.445.7600 or http://www.valleyfair.com.

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Ariel Vegotsky
Rita's Italian Ice
+1 (610) 455-2754
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