Tell Mom How You Really Feel This Mother’s Day … Put Your Heart To Paper

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New video series by Hallmark goes beyond the typical expressions of “I love you” and “thank you.”

Tell Mom How You Really Feel This Mother’s Day … Put Your Heart To Paper

"I think that most moms rarely know the impact we made on our children," said Lisa in response to her daughter Alana's comments.

When thinking of mom on Mother’s Day, it is easy to simply turn to “I love you” and “thank you,” and leave it at that. What’s hard is going beyond that, going deeper than that. Telling her how you really feel.

With Mother’s Day approaching, Hallmark embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of “I love you” and “thank you.” They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother’s Day.

“I’ve never yet met somebody that I connect with, love and care about, and think about more than my mom,” Amy said of her mother Peggy. “We owe you everything; we owe you everything we have.”

Emilo said of his mother Floridalma, “she taught me what it is to be a man and what to look for in the mother of my children. She is the model of a perfect woman.”

What they didn’t know was that their moms were watching from another room. The videos capture the heartwarming reactions the moms had to their children’s words.

“I think that most moms rarely know the impact we made on our children,” said Lisa in response to her daughter Alana’s comments. “I don’t think there is anything more important that I have done than being a mom.”

The emotional results can be seen on Hallmark’s You Tube Channel and shared using #PutYourHeartToPaper.

With more than 900 Mother’s Day cards available this year, Hallmark offers a little something for every mom. Look for the latest designs and formats wherever Hallmark products are sold nationwide. Visit PutYourHeartToPaper.com for more information and a store locator.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through leading mass retailers, the network of Hallmark Gold Crown® specialty stores and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable’s top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark’s Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details. Connect at Hallmark.com, and on Facebook, Twitter, Instagram and Pinterest.

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Jaci Twidwell
@Hallmark
since: 03/2009
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