Crumpler Fuels International Growth with Raymark Retail Solutions

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Iconic Australian bag maker Crumpler has selected Raymark’s cloud-based store management software suite for deployment in their stores worldwide. Raymark Point of Sale, Clienteling, Repairs, Order Management, CRM, Inventory Management and Analytics will be deployed in all stores and at headquarters, and will be integrated with Crumpler’s online store and ERP solution, enabling the organization to enrich relationships with its customers globally, and improve productivity in all areas of its retail operations.

Crumpler and Raymark

Crumpler and Raymark

The solution will enable Crumpler to revolutionize the way we do business. - Global Head of ICT at Crumpler

Raymark is thrilled to announce that Crumpler, the iconic Australian bag maker and Official Supplier of Luggage to the 2016 Australian Olympic Team, has selected Raymark’s cloud-based store management software suite for deployment in their stores worldwide. The software initiative is aimed at supporting Crumpler’s international growth, improving the omni-channel customer experience and modernizing IT operations. Raymark Point of Sale, Clienteling, Repairs, Order Management, CRM, Inventory Management and Analytics will be deployed in all stores and at headquarters, and will be integrated with Crumpler’s online store and ERP solution, enabling the organization to enrich relationships with its customers globally, and improve productivity in all areas of its retail operations.

As a cloud-based suite, Raymark’s solutions will untether Crumpler from the expense and burden of managing servers and physical IT infrastructure, freeing their team to focus resources on refining retail processes and improving consumer engagement. “Our concept of what a retail solution can actually do was challenged from the first time we met with the Raymark team. The solution will enable Crumpler to revolutionize the way we do business,” said the Global Head of ICT at Crumpler. He continued, “Since Crumpler operates stores around the globe, it was important that we select a retail technology partner with international expertise. After an exhaustive review process, we determined that Raymark was the only vendor that could provide local experience in all our operating markets, along with the international capabilities and centralized architecture we need for streamlined operations. During the selection process, we connected with several current Raymark customers, and each one spoke very highly of the flexibility, functional strength, stability, and ease of use of the system. We’re particularly excited to see our strategy come to life with Raymark’s Clienteling and CRM solutions, which will enable Crumpler to better understand our consumer and analyze omni-channel habits in ways we’ve never done before.”

"We are so excited to partner with Crumpler, a global company who shares in our values of quality and service. This partnership also marks an important strategic milestone for Raymark as we broaden our market share in the Asia Pacific region. We look forward to a long and successful future with Crumpler," said Marc Chriqui, President at Raymark.

About Crumpler
Crumpler is an iconic Australian bag maker celebrating their 20th anniversary this year. Founded in Melbourne in 1995 by Dave Roper and Will Miller, and sculptor / furniture maker / bike courier Stuart Crumpler, they have now expanded across the globe. Their approach is simple - make bags, make them good looking, make them useful and make them great. Each of their products is purpose designed, constructed with quality materials and have a lifetime warranty. Known for great looking and indestructible technology carrying and camera bags, Crumpler also now produces luggage that has met an equally thrilled audience. http://www.crumpler.com.

About Raymark
For 25 years, Raymark has been empowering retailers with world-class enterprise software solutions and services to grow customer loyalty, improve associate productivity, optimize stock turns and increase sales. Raymark’s integrated, end-to-end suite of retail technology solutions operate in real-time and provide retailers with everything they need for store operations, customer-centric retailing, planning and inventory management, reporting and analytics. To learn more, visit http://www.raymark.com.au.

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Danya Rielly, Product Marketing Manager
Raymark
+1 514.737.0941 Ext: 323
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