Pepsico Design and Innovation wins Platinum in A' International Advertising Design Awards

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Pepsi MetLife Stadium by Pepsico Design and Innovation wins Platinum A' Design Award in Advertising, Marketing and Communication Design Competition.

Pepsi MetLife Stadium by PepsiCo Design & Innovation, Pentagram

Pepsi MetLife Stadium by PepsiCo Design & Innovation, Pentagram

A' Design Award and Competition is pleased to inform that the design project Pepsi MetLife Stadium by Pepsico Design and Innovation has been announced as a winner of the Platinum A' Design Award in Advertising, Marketing and Communication Design Competition Category.

Insights on Pepsi MetLife Stadium
Pepsico Design and Innovation, the creative team behind the awarded communication design project Pepsi MetLife Stadium explained “As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world. ” Learn more and download high-resolution photos at: https://competition.adesignaward.com/design.php?ID=39756

The Platinum A' Design Award
The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that demonstrates an exemplary level of quality in design. Entries to the A' Design Award & Competition are peer reviewed and anonymously judged by an expert jury panel consisting of established scholars, design professionals and editors following predetermined evaluation guidelines. Laureates of the A' Design Award & Competition are given the A' Design Prize which includes a series of PR and marketing services such as inclusion in World Design Rankings and interviews with awarded designs in addition to the award trophy, design excellence certificate, exhibition and gala-night exhibition, in order to celebrate the status of winning the accolades.

About A' Design Award and Competition
A' Design Award and Competition is a philanthropic initiative that aims to create a better world by pushing designers, artists, engineers, architects, brands, companies and product manufacturers worldwide to design superior products and projects that benefit society. The A' Design Competition furthermore aims to create a global awareness for good design practices and principles, and aims to increase the demand for good design products and services. Entries to the competition are accepted in all disciplines and from all countries. Learn more about the A' Design Competition at http://www.designaward.com

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Julie Thomas
A' Design Award
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A' Design Award & Competition
since: 01/2010
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