Clients Rearrange Bet-the-Company Law Firm Rosters

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The BTI Consulting Group’s newest research finds clients changing up their bet-the-company rosters.

BTI Brand Elite 2015 report available now

These firms earn the client’s trust and are in position to handle high-stakes, bet-the-company work.

48 law firms enjoy new nods from corporate counsel for their ability to handle bet-the-company work, as revealed in the just-released BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms. The BTI Consulting Group’s newest in-depth research with 648 corporate counsel at Fortune 1000 and large organizations reveals the 176 law firms with the biggest imprint on corporate counsel in one of the key brand differentiators: bet-the-company capabilities.

Corporate counsel have consolidated their law firm rosters to a select number of firms demonstrating the absolute best understanding of their business and needs. These firms earn the client’s trust and are in position to showcase their unmatched client understanding to handle high-stakes, bet-the-company work.

Sullivan & Cromwell joins the Bet-the-Company Best of Best ranks this year, while Davis Polk & Wardwell, DLA Piper, Foley & Lardner, K&L Gates, Norton Rose Fulbright, Orrick, Herrington & Sutcliffe, Ropes & Gray join the ranks of the Bet-the-Company Leaders.

“Whether a company is at risk, a reputation is on the line, or significant dollars are at stake, clients have their Bet-the-Company law firm keyed into speed dial,” comments Michael B. Rynowecer, President of The BTI Consulting Group. “While Bet-the-Company matters aren’t an everyday affair, many firms vie for this coveted position because of the access to premium rates.”

BTI conducted 648 independent, individual interviews with CLOs, General Counsel and legal decision makers at Fortune 1000 companies and large organizations. Now in its 15th year, BTI conducts the only continuous benchmarking market study of corporate counsel worldwide. The complete list of The BTI Brand Elite 26 and details on the brand performance of 450 law firms are available in BTI’s new report, The BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms.

Find more information about this and other compelling research at http://www.bticonsulting.com or contact BTI at 617.439.0333. BTI is the undisputed leader in providing high-impact strategic client research to professional services firms and their clients.

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Michael B. Rynowecer
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