Fewer Law Firms Making Changes to Deliver More Value

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The BTI Consulting Group’s newest research finds fewer law firms adding value to the client experience

BTI Brand Elite 2015 report available now

Law firms able to deliver value make their fees—no matter how high—feel like a deal to the client.

Clients report a 5% drop in the number of law firms adding value to the client experience, as revealed in the just-released BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms. The BTI Consulting Group’s newest in-depth research with 648 corporate counsel at Fortune 1000 and large organizations reveals the 176 law firms with the biggest imprint on corporate counsel in one of the key brand differentiators: driving value for the client.

This may be the first sign of legal project management becoming more mainstream. Clients are thinking beyond project tools towards changes in work streams and work processes. The decline in the number of firms recognized for these changes can also be an early indicator of clients increasing their expectations for change at a rate faster than law firms can implement.

Law firms bucking this trend include Bryan Cave, which joins the Value Driver Best of Best ranks this year, while BakerHostetler, Bradley Arant Boult Cummings, Carlton Fields Jorden Burt, Dentons, Foley & Lardner, Gibson, Dunn & Crutcher, K&L Gates, Sheppard Mullin Richter & Hampton, Stoll Keenon Ogden and Valorem Law Group join the ranks of the Leading Value Drivers.

“Value—not low rates—is how leading law firms stand out with General Counsel,” comments Michael B. Rynowecer, President of The BTI Consulting Group. “Law firms able to deliver value make their fees—no matter how high—feel like a deal to the client.”

BTI conducted 648 independent, individual interviews with CLOs, General Counsel and legal decision makers at Fortune 1000 companies and large organizations. Now in its 15th year, BTI conducts the only continuous benchmarking market study of corporate counsel worldwide. The complete list of The BTI Brand Elite 26 and details on the brand performance of 450 law firms are available in BTI’s new report, The BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms.

Find more information about this and other compelling research at http://www.bticonsulting.com or contact BTI at 617.439.0333. BTI is the undisputed leader in providing high-impact strategic client research to professional services firms and their clients.

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Michael B. Rynowecer
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