Shine United Named Strategic Partner for GORE-TEX® Running Footwear

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Midwest Agency Tapped to Help Fuel Growth for Rapidly Growing Business Unit

Shine United

Shine has proven beyond a doubt that they were the right choice for this rapidly growing and critical business unit in North America — with strong strategic thinking, breakthrough creative and turnkey client service.

W.L. Gore & Associates, Inc. has named Shine United strategic partner for its GORE-TEX® Running Footwear Business. The announcement comes on the heels of strategic consulting engagements conducted by Shine, including evaluation of marketplace adjacencies for the GORE-TEX® Technology brand. As strategic partner, Shine will be responsible for development of a comprehensive 2015 campaign slated to break in the fourth quarter.

“We’ve been amazed at how quickly Shine has grasped our brand, our product and our culture,” said Brian Gallagher, global marketing leader for GORE-TEX® Footwear. “We were looking for an agency partner that could really step on the gas to help us build this business. In a very fast time frame, Shine has proven beyond a doubt that they were the right choice for this rapidly growing and critical business unit in North America — with strong strategic thinking, breakthrough creative and turnkey client service.”

The campaign will focus on runners in inclement geographies throughout the U.S., employing a wide range of media including print, digital display, digital video, social media, content marketing and Gore digital properties.

“We’re delighted to have been selected to help Gore pioneer yet another product category,” said Curt Hanke, Shine founder and CEO. “Our team has a wealth of experience marketing outdoor brands, and bringing those talents to bear on behalf of such a remarkable technology is a true pleasure. We intend to make some serious noise on behalf of the GORE-TEX® Technology in the running community.”

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About Shine United
Shine United is a $41 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client roster includes national brands such as Harley-Davidson, Carver Yachts, Wisconsin Cheese, Amazon.com, Mizuno Running, Kohler Co. and LaCrosse Footwear. Shine is an environment where creativity, brilliance and teamwork are allowed to flourish – part of the reason we were named one of the best places to work by Outside Magazine the past two years. Learn more at ShineUnited.com. Shine On.

About GORE-TEX® Technology
About W. L. Gore & Associates, Inc. Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world. In Europe, Gore started its first business operations only a few years after the Enterprise's founding in 1958. Gore now has locations--sales offices as well as production facilities--in the key European countries dedicated to serving the markets of all of Gore's product divisions. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at gore.com

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Aleah Schroeder
Shine United
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