FRAGments to hold its Third Annual Artisan Perfume Event at the Neutra Institute Gallery and Museum

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FRAGments 2015, the independent Los Angeles based Artisan Perfume Event and Collective will hold its third annual celebration of all things olfactory on Saturday, May 30, 2015 from 11am to 6pm at the Neutra Institute Gallery and Museum, 2379 Glendale Blvd, Los Angeles, CA 90039.

FRAGments 2015, the independent Los Angeles based Artisan Perfume Event and Collective will hold its third curated perfume-as-art celebration of all things olfactory on Saturday, May 30, 2015. Artisan perfumers (those who conceive, make, bottle and market their own work) will present their work in a gallery setting and sell direct to the public.

“FRAGments is a wonderful opportunity for makers to interact with the public in a relaxed atmosphere that enhances all of the senses”, says founder and curator Maggie Mahboubian. “Artisan perfumers have limited distribution and are distinct from their commercial counterparts, focusing more on conceptual and cutting edge compositions that often incorporate rare and unique materials. FRAGments was conceived as a way to make this kind of work available to the public through the celebration of its artistry. It is an event created by an artisan perfumer for artisan perfumers!” FRAGments also seeks to define a community of makers and enthusiasts who share a common passion for the art of fragrance design.

The name FRAGments recognizes that artisan perfumery is a FRAGrance moveMENT that is distinct from its commercial roots. "FRAG" is perfumista slang for fragrance and implies that artisan perfumers are parts of a whole.

FRAGments is held at a different venue each year, one that reveals an unknown aspect of the city. The intention is for artisan perfumery to be opened up to the world at large.

FRAGments 2015 will be held at Richard Neutra's (mid-century modern architect) former Silverlake office which has recently been converted into a museum and gallery by his son, Dion Neutra who collaborated with his father on projects in the 1950's and 1960's. Dion Neutra is actively working to preserve this heritage of iconic modern architecture that helped define the character of Los Angeles. To learn more about Richard Neutra and his work please visit http://www.neutra.org. The event is free to the public and there will be light refreshments and FRAGtails (fragrant cocktails).

FRAGments is proud to present the work of three 2015 Institute for Art and Olfaction Award winners and a 2015 Jasmine Literary Award winner (details below). In addition, FRAGments will present two artists who work with the medium of scent and olfaction as well as a vintage collection of early AVEDA perfumes (details below).

Perfumer and Wildlife Biologist, Dr. Elise Pearlstine will open the event with a talk entitled: “The Origins of Floral Fragrance: White Flowers and Moths”.

During the event, the perfumer participants will play a Surrealist inspired game called “Exquisite Corpus”. Each perfumer will contribute a note towards the creation of a collective perfume. Samples will be available.

Event Details:
Saturday, May 30, 2015
The Neutra Institute Gallery and Museum, 2379 Glendale Blvd, LA, CA 90039
11am-12pm Presentation by Dr. Elise Pearlstine
12pm-6pm Collective Exhibit and Pop-up Shop

FRAGments 2015 Collective:
Kenneth Cory, On the Nose Fragrances (http://www.kennethcory.com)
Ellen Covey, Olympic Orchids (http://www.orchidscents.com)
Mesha Munyan, Meshaz Natural Perfumes (http://www.meshaz.com)
JK DeLapp, The Rising Phoenix Perfumery (http://www.therisingphoenixgroup.com)
Iris Moore, Artist
Paul Kiler, PK Perfumes (http://www.pkperfumes.com)
Laurie Stern, Velvet and Sweet Pea’s Purrfumery (http://www.purrfumery.com)
Dana El Masri, Parfums Jazmin Sarai (http://www.jazminsarai.com)
Marcus McCoy, House of Orpheus (http://www.houseoforpheus.com)
Heather Kaufman, Jolie Laide Perfume (http://www.etsy.com/shop/JolieLaidePerfume)
Lisa Fong, Artemisia Natural Perfume (http://www.artemisiaperfume.com)
Elise Pearlstine, Tambela Natural Perfume (http://www.tambela.com)
Jessica Hannah, J. Hannah Co. (http://www.jhannahco.com)
Jeanette Price, Wax Poetic Fragrance (http://www.waxpoeticfragrance.com)
Daniel Krasofski, AVEDA: The Early Pure-Fumes 1986-1996
Brian Goeltzenleuchter, Artist (http://www.bgprojects.com)
Beckie Sheloske and Katy Knuth, Rebel Intuitive Perfumes (http://www.rebelintuitive.com)
Isabelle Michaud, Monsillage (http://www.monsillage.com)

Event Highlights and Notables:
*Ellen Covey, winner of the 2015 Institute for Art and Olfaction Award (Artisan category) will present her winning Olympic Orchids perfume “Woodcut”.
*Jessica Hannah, winner of the 2015 Institute for Art and Olfaction Award (Independent category) will present her winning J. Hannah Co/Canoe perfume “Skive”.
*Isabelle Michaud winner of the 2015 Institute for Art and Olfaction Award (Artisan category) will present her winning Monsillage perfume “Eau de Celerie”.
*Dana El Masri, winner of the 2015 Jasmine Literary Award (British Fragrance Foundation) will present her perfumes inspired by music.
*Daniel Krasofski will exhibit his collection of rare vintage AVEDA Pure-Fumes.
*Brian Goeltzenleuchter, IAO Artist-in-Residence will exhibit an olfactory art installation.
*JK DeLapp will be showcasing custom oud distillations that are available in his Etsy shop: https://www.etsy.com/shop/RisingPhoenixPerfume?ref=search_shop_redirect
*Jeanette Price will offer the first public preview of Wax Poetic Fragrance, the poetry inspired line will launch early summer. 

About FRAGments:
FRAGments was founded in 2013 by Los Angeles perfumer Maggie Mahboubian who launched her Parfums Lalun brand in September 2012. The FRAGments series seeks to reveal the potential of a rapidly evolving genre by highlighting exploration and experimentation in artisan perfumery and olfactory art. For more information, images and interview requests with the event organizer/curator or participating perfumers please contact:

Maggie Mahboubian
Mobile: (310) 497-9103
e-mail: mmahboubian(at)roadrunner(dot)com
http://www.frag-ments.com
Follow/like FRAGments on Facebook:
http://www.facebook.com/fragmentsperfumeevents

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Maggie Mahboubian
FRAGments
+1 310-497-9103
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@Lalunnaturals
since: 02/2010
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