Knowmad Wins BMA Carolinas' ProAd Award

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Agency recognized for Demand Generation.

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Seeing our clients realize their growth goals and gain transparency into the results of their marketing efforts are always our top priority.

Digital marketing firm Knowmad has been awarded a Business Marketing Association (BMA) of the Carolinas ProAds Award for its work with Lexington Square. A Chicago-area senior living community, Lexington Square closed on $1M of new revenue from leads generated online within 17 months of implementing a digital marketing strategy.

To help Lexington Square remain relevant in an increasingly competitive market and meet its occupancy goals, the community needed more visibility to and more conversations with potential new residents. Inbound marketing best practices were applied to Lexington Square’s website and content marketing was designed to help seniors and their adult children make informed decisions on senior living options. In addition to closing new revenue, Lexington Square also realized a ~200% increase in search traffic and a +300% increase in online leads.

Knowmad Co-Founder and Partner Diona Kidd said, “Lexington Square is a savvy client. We’re excited to see their success and honored and to have our work recognized. Seeing our clients realize their growth goals and gain transparency into the results of their marketing efforts are always our top priority.”

BMA Carolinas is a leading professional resource focused on the challenges faced by business-to-business (B2B) marketers. The ProAds Awards competition recognizes the best in creative marketing and strategy applied to B2B marketing and is the largest of its kind in the Carolinas. Knowmad took home the bronze award in the Demand Generation category.

About Knowmad
Knowmad is a growth-oriented B2B digital marketing agency that helps clients grow through customer acquisition and engagement. Our marketing consultants design, build and operate online sales and marketing platforms that build audiences and generate revenues. Headquartered in Charlotte, NC, the agency works with clients across the United States and Europe. Learn more about Knowmad at http://www.knowmad.com.

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Diona Kidd
Knowmad Digital Marketing
+1 (704) 343-9330 Ext: 804
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@KnowmadTech
since: 11/2008
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