The uprise of consumer interest in emerging markets has no sign of waning.
Los Angeles, CA (PRWEB) May 12, 2015
Widespread industrial development and a rapidly growing global middle class have made the world’s emerging markets a focus area for both capital investment and consumer sales entities. However, recent economic and political difficulties faced by Russia, Brazil, Turkey, and other countries, are casting doubts into the minds of those worried about entering these markets. Payscout Inc., a leading merchant services provider (MSP) and recognized international commerce expert, assures merchants these emerging markets can still be profitable when pursued with healthy wisdom, awareness, and cultural empathy.
As an established global MSP, Payscout counsels merchants doing business in emerging markets all over the world. In particularly complex, high risk markets, these clients rely heavily on the solid infrastructure provided by Payscout so they can process payments quickly, safely, and in accordance with local laws and regulations. “Opening and maintaining a merchant account in an emerging foreign market is risk-fraught if you or your MSP aren’t intimately aware of current commerce laws and cultural affairs within a country,” stated Cleveland Brown, CEO and Founder of Payscout, “It’s our job to stay current on these global intricacies and we make it our mission to personally guide every merchant through the foreign commerce process one transaction at a time to ensure success.”
According to Brown, the long-term potential of emerging markets is very compelling and should not be overlooked by merchants wishing to expand abroad. Regarded as one of the single greatest investment trends of the past half-century, the rise of global consumerism shows no signs of stopping. Relative peace — the so-called democracy dividend — and the embrace of capitalism as a means of lifting people out of poverty, have empowered hundreds of millions of consumers to achieve more prosperous lives.
The International Monetary Fund reports emerging markets now account for 86% of the world’s population, and in the last decade alone, the wealth in these markets has increased five-fold. Brandes Investment Partners projects the rate of growth in emerging market economies (6%) should at least double that of the developed world (2.4%) through 2014.1
“The uprise of consumer interest in emerging markets has no sign of waning,” continued Brown, “This means a visionary merchant, under the guidance of a seasoned global MSP, can establish solid brand equity long before one of these markets reaches saturation.”
Certainly, a number of emerging markets are struggling with very real problems, including allegations of corruption in Brazil, border wars and the collapse of oil prices in Russia, and operational issues within Turkey’s central bank. However, the problems are not universal; while Brazil and Russia suffered last year, stocks and bonds soared in India under a new reform-minded government. Indonesia, Taiwan and the Philippines also attracted investor interest due to successful economic policies. Concerns rising over an increase in emerging market indebtedness, prompted by capital-hungry companies which have pursued high-yield investment bonds. Chinese short-term debt has exploded from $101 billion in 2008 to $850 billion today, Brazil’s increase went from $47 billion to $112 billion, and Turkey’s debt rose from $56 billion to $95 billion.2
Despite these high level economic concerns, investor confidence in emerging markets remains strong. Global asset management firm, AllianceBernstein, pointed to many reasons investors should take a position in emerging equities. For example, the strong U.S. dollar and low oil prices are expected to increase profitability. Weakness in several key emerging currencies, including the Brazilian real, the South African rand, and the Turkish lira, also make many emerging companies look more competitive. Morgan Harting, AllianceBernstein spokesperson, recently wrote of other compelling world economics, “And China is the world’s largest net importer of oil and other liquid fuels, so cheaper oil will be a godsend to its burdened economy. Many other developing countries, including India and South Korea, are also net oil importers and will benefit from lower energy costs as well.”3
Meanwhile, the explosion of economically empowered consumers shows no sign of slowing. Ernst & Young expects India’s middle class, currently around 50 million people, to grow to 200 million by 2020, and China’s to reach 500 million. Similar rates of growth are expected for Brazil, Mexico, and other emerging markets.4 Rapid increases in prosperity also elicit an equally rapid rise in consumer Internet access and social media use, cultivating greater merchant opportunities. India, for example, which as recently as 2010 had only eight million Facebook users, has become Facebook’s second-largest market, now exceeding 115 million users.5
Brown said economic challenges can be a common facet in emerging markets, but this shouldn’t mean they are inherently a bad bet. He urges merchants who have a viable product to present in a foreign market, “to make certain they secure the help of a qualified global service provider who has the pulse of that market’s cultural heartbeat.” These experts will not only understand the compelling nature of the growth opportunity, but they will work closely to ensure a client can easily take advantage of it, while also carefully managing risk.
About Payscout Inc.:
“Payscout Supports the Entrepreneurial Dream One Transaction at a Time.”
Payscout is a global merchant service provider (MSP) and payment service provider (PSP) with tier-one bank sponsorships in the United States, Latin America, Caribbean, Asia-Pacific and Europe. Serving small to medium businesses (SMBs) and enterprise companies alike, Payscout offers payment processing solutions for brick-and-mortar and eCommerce transactions. The company has earned acclaim as a new-generation provider of merchant banking services, specializing in online/eCommerce retailers with a predominant proportion of card-not-present (CNP) transactions; and it is one of the few providers to deliver a true global payment solution that encompasses all merchant risk verticals. Customers can access Payscout’s credit card processing services via a state-of-the-art, web-based user portal and through direct interactions with highly trained experts. In addition to supporting thousands of clients across a multitude of industries and all 50 states, Payscout maintains global partnerships with VISA USA, Bank of America Merchant Services, VISA Europe, VISA Latin America, VISA Asia Pacific, MasterCard Worldwide, China Union Pay, Deutsche Bank, First Data and Payscout Brazil. Payscout was recognized as one of America’s fastest-growing privately held companies in 2014, ranking #2,416 on Inc. magazine’s Inc. 5000 list. Within the financial services industry, Payscout placed #140 nationally and #24 in California. For more information, visit http://www.payscout.com.
1. Dick, Warren, “Cashing in on emerging markets,” Moneyweb South Africa, March 20, 2015. moneyweb.co.za/investing/410121/
2. Thomas, Landon, “Emerging Markets Lose Their Luster as Crises Mount,” New York Times, March 10, 2015.
3. Harting, Morgan, “Beating The Emerging Markets Benchmark Blues,” AllianceBernstein/ValueWalk, March 19, 2015. valuewalk.com/2015/03/emerging-markets-benchmark/
4. “China and India: tomorrow’s middle classes,” Ernst & Young Rapid Growth Markets Forecast, Winter 2013. ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets---China-and-India-tomorrow-s-middle-classes.
5. Leading countries based on number of Facebook users as of April 2013,” Statista. statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/
6. "Why You Need to Reach Customers in Australia." N.p., 11 Dec. 2014. Web. 2 Apr. 2015. multichannelmerchant.com/must-reads/need-reach-customers-australia-11122014/#_