"It [Pipeline Navigator] allows them to access the right contextual information to personalize the buyer journey and enables marketers to spend more time engaging prospects and less time searching for information,” says Jim Hooker, CEO of Televerde.
Phoenix, Ariz. (PRWEB) May 12, 2015
Televerde, the leader in propelling the marketing and sales pipeline, announced today the addition of Pipeline Navigator to the company’s service delivery platform, helping its clients better align with buyer preferences throughout the sales cycle. Pipeline Navigator allows for more targeted campaigns, more personalized prospect engagement, and better management of sales and marketing performance.
“The BI and analytics platform market is undergoing a fundamental shift. During the past ten years, BI platform investments have largely been in IT-led consolidation….Now, a wider range of business users are demanding access to interactive styles of analysis and insights from advanced analytics, without requiring them to have IT or data science skills. The transition is to platforms that can be rapidly implemented and can be used by either analysts or business users, to find insights quickly, or by IT to quickly build analytics content to meet business requirements to deliver more timely business benefits,” according to a recent report by Gartner. “Gartner estimates that more than half of net new purchasing is data-discovery-driven.”
Televerde also announced plans to grow its international capabilities. Based upon its global customers’ needs, Televerde will expand into the LATAM, EMEA and APAC regions through the end of the calendar year 2015. Additionally, Televerde has expanded its contact center operations to include a location in Rockville, Indiana. The company has operated local contact centers in Arizona for 20 years and is now duplicating its operations in Indiana to further expand its national reach to support the needs of its Fortune 1000 and emerging markets customers.
Closing the Analytics Gap with Pipeline Navigator
Televerde’s new capability, Pipeline Navigator, helps close the analytics gap being felt by sales and marketing departments. With Pipeline Navigator, corporations and emerging businesses can improve targeting, engagement, and analysis of sales and marketing data. Laser-like visibility is provided into the pipeline, revealing how prospects and customers are reacting to campaigns and sales tactics, with the ability to adjust and personalize messaging, offers, and sales tactics. Sales and marketing departments can mine their data to identify and market to similar prospects, creating more efficient processes and greatly reducing costs.
“As marketers and sales representatives struggle to analyze their target market, customers continue to expect to be served up tailored content and leading-edge sales tactics that closely align with their buying process. Pipeline Navigator allows businesses to better manage their sales and marketing performance. It allows them to access the right contextual information to personalize the buyer journey and enables marketers to spend more time engaging prospects and less time searching for information,” says Jim Hooker, CEO of Televerde.
Based on customer insight and feedback, Televerde’s Pipeline Navigator will include an Interactive Pipeline Insights Dashboard which allows visibility into the sales and marketing pipeline for executive, marketing, operations and field sales. This dashboard will feature an intuitive portal that lets businesses find more prospects that look like their best customers, saving time and money spent on purchasing lists. Other features that Televerde plans to include with its Pipeline Navigator capability are as follows:
– Insight Library - links analysis with contextual information such as industry research, key trend reports, product roadmaps and collateral specific to the campaigns being run.
– “Heard on the Street” News Feed - RSS feeds provide current, filtered information on executive, financial, industry and company information.
– Voice-to-Text Analytics - provides analysis of voice and digital communications to derive additional sales and marketing insights.
Televerde Expands its Global Capabilities
As marketing and sales automation continues to explode and competitors embrace these capabilities, there will be a greater need for international capabilities from Televerde to ensure businesses are equipped to successfully compete. Televerde will expand both capacity and capabilities into LATAM, EMEA and APAC.
A New Contact Center Operation in Indiana
On April 10, Televerde opened its Rockville, Ind., contact center to further expand its national reach to support the needs of its Fortune 1,000 and emerging business customers. The infrastructure and processes are similar to the contact center run in Arizona which has been operational for 20 years. These contact center specialists are highly trained in both technology and human-touch skills.
Televerde has been serving businesses for 20 years. The company propels its customers’ sales and marketing pipeline by transforming their customer relationships end-to-end. Televerde offers a full-service portfolio to align sales and marketing teams through the buyer’s journey supported by the company’s extensive infrastructure – Data and Systems, Lead 2 Revenue Processes, and Customer Success and Program Management.