APT Index: April In-store Retail Sales Down [-1.0%], In-store Apparel Sales Down [-3.6%]

Share Article

Despite National Decrease, Several Cities Saw Positive Retail Comps, including Dallas, Atlanta, Tampa, San Antonio, and St. Louis. APT Index Online Apparel Sales Up [+2.8%], as Online Purchasing Continues to Grow.

Applied Predictive Technologies (APT) announced today that the APT Index of in-store retail sales for April 2015 decreased [-1.0%] nationwide, compared to April of last year. The APT Index of in-store apparel sales was down [-3.6%], though APT reported online apparel sales up [+2.8%] in April, as digital channels become a larger portion of total sales.

Patrick O’Reilly, APT President & COO, said, “The power of the APT Index continues to increase. In addition to reporting brick-and-mortar performance, the APT Index can now measure online performance. As we see online spending continue to grow, it is increasingly important for companies to incorporate online sales into their analysis.”

April Overall Retail Sales – by APT Index numbers:

The APT Index reported a decrease in overall in-store retail sales. However, sales comps were positive in several cities.

In-store Spending: Overall Retail

  • APT Index in-store retail sales: [-1.0%]
  • APT Index in-store retail transactions: [-2.5%]
  • APT Index in-store retail transaction size: [+1.5%]

Major Cities with the Largest Increase in the APT Index of Retail Sales*

  • Dallas, TX [+5.1%]
  • Atlanta, GA [+3.6%]
  • Tampa, FL [+3.1%]
  • San Antonio, TX [+2.2%]
  • St. Louis, MO [+2.0%]

Major Cities with the Largest Decrease in the APT Index of Retail Sales*

  • Miami, FL [-3.1%]
  • Washington, DC [-2.6%]
  • New York, NY [-2.3%]
  • San Francisco, CA [-2.2%]
  • Charlotte, NC [-2.2%]

April Apparel Sales – by APT Index numbers:

The APT Index reported a decrease in in-store apparel sales; however, sales performed better in areas where temperature increased and in areas where unemployment decreased. Meanwhile, APT Index online apparel sales were up [+2.8%].

In-store Spending: Apparel

  • APT Index in-store apparel sales: [-3.6%]
  • APT Index in-store apparel transactions: [-2.5%]
  • APT Index in-store apparel transaction size: [-1.1%]

In-Store Apparel Sales Better in Areas Where Temperature Increased

  • In areas where temperature increased from last year, APT Index in-store apparel sales decreased [-2.5%]
  • In areas where temperature decreased from last year, APT Index in-store apparel sales decreased [-4.7%]

In-store Apparel Sales Better in Areas Where Unemployment Decreased

  • In areas where unemployment decreased from last year, APT Index in-store apparel sales decreased [-3.0%]
  • In areas where unemployment increased from last year, APT Index in-store apparel sales decreased [-4.2%]

Online Spending: Apparel

  • APT Index online apparel sales: [+2.8%]
  • APT Index online apparel transactions: [+9.9%]
  • APT Index online apparel transaction size: [-7.1%]

The APT Index aggregates data from sales registers at over 100,000 stores across the U.S. to show how year-over-year sales performance changes. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about retail and restaurant sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically-targeted analysis of retail and restaurant sales available.

For more information, visit: http://www.predictivetechnologies.com.

*Cities chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census

All April sales comps figures are a comparison of April 2015 to April 2014, adjusted for consistent weekdays (4/1/2015-4/30/2015 compared to 4/2/2014-5/1/2014).

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cathy Baker
Visit website