APT Index: April Restaurant Sales Up [+3.6%], Marking Another Month of Strong Growth

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Top Performing Cities were Riverside, Minneapolis, Phoenix, Denver, and San Francisco. Quick-service Restaurants Continue to Lead the Charge, with Sales Up [+5.9%].

Applied Predictive Technologies (APT) announced today that the APT Index of restaurant sales for April 2015 increased [+3.6%], compared to April of last year. The increase was driven by an increase in check size [+3.4%]. The APT Index of quick-service restaurant (QSR) sales increased [+5.9%], while the APT Index of full-service restaurant (FSR) sales increased [+2.3%].

“QSR sales have increased more than 5% for several months, starting in Q4 2014 and continuing through April of this year,” said Patrick O’Reilly, APT President & COO. “At the same time, FSR sales are seeing positive sales comps even as new fast casual players gain share. We’ve seen many full-service restaurants agilely testing new initiatives to surprise and delight their guests.”

April Restaurant Sales – by APT Index numbers:

The Big Picture

  • APT Index of restaurant sales: [+3.6%], driven by an increase in check size [+3.4%]
  • APT Index of quick-service restaurant sales: [+5.9%]
  • APT Index of full-service restaurant sales: [+2.3%]

Restaurant Sales Better in Areas Where Unemployment Decreased

  • In areas where unemployment decreased from last year, sales increased: APT Index restaurant sales [+4.0%], quick-service restaurant sales [+6.3%], and full-service restaurant sales [+2.7%]
  • In areas where unemployment increased from last year, sales comps were comparatively lower: APT Index restaurant sales [+3.2%], quick-service restaurant sales [+5.5%], and full-service restaurant sales [+1.9%]

Major Cities with the Largest Increase in the APT Index of Restaurant Sales*

  • Riverside, CA [+6.3%]
  • Minneapolis, MN [+6.1%]
  • Phoenix, AZ [+5.8%]
  • Denver, CO [+4.9%]
  • San Francisco, CA [+4.7%]

Major Cities with the Smallest Increase in the APT Index of Restaurant Sales*

  • Baltimore, MD [+1.0%]
  • Detroit, MI [+1.2%]
  • Houston, TX [+1.8%]
  • Washington, DC [+2.1%]
  • San Diego, CA [+2.4%]

The APT Index aggregates data from sales registers at over 100,000 stores across the U.S. to show how year-over-year sales performance changes. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about retail and restaurant sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically-targeted analysis of retail and restaurant sales available.

For more information, visit: http://www.predictivetechnologies.com.

*Cities chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census

All April sales comps figures are a comparison of April 2015 to April 2014, adjusted for consistent weekdays (4/1/2015-4/30/2015 compared to 4/2/2014-5/1/2014).

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.

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