Romeo & Juliet Couture Bought by CEO David Shamouelian

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Romeo & Juliet Couture, a contemporary clothing brand best recognized for its chic, easy elegance and its beloved Gossip Girl collaboration, is now under the new ownership of David Shamouelian, the company's Chief Executive Officer of over a decade.

Romeo & Juliet Couture, a contemporary clothing brand best recognized for its chic, easy elegance and its beloved Gossip Girl collaboration, is now under the new ownership of David Shamouelian, the company's Chief Executive Officer of over a decade.

In his new position as both owner and CEO, the namesake behind Romeo & Juliet Couture will continue to oversee the international brand and execute his ambitious agenda. As part of Shamouelian's investment to grow the brand, in the coming years he plans to expand into more categories, including accessories and other fashion apparel, holding true to its consumer base while targeting untapped markets.

"Romeo & Juliet Couture has grown into an iconic global brand, and this is just the beginning. I'm proud of what we have accomplished over the years, but now we are poised to not only increase in size, but strengthen our efforts in nearly every facet of our current competitive strategy" said Shamouelian. "I look forward to taking advantage of this opportunity to revamp the brand and continue to do the work that I love. I am fully embracing this new journey—there’s so much more to come."

To prepare for this expected growth, Shamouelian has added key personnel to his manufacturing, sales, operations, and marketing teams to effectively meet his goals. Additionally, his strategic plan includes a newly-designed website that will drive traffic and sales, as well as increased media exposure through partnerships like celebrity endorsements and continued television series collaborations. The new Romeo & Juliet Couture showroom will now be housed at 530 Seventh Avenue in the Garment District in New York City, featuring a vibrant combination of functionality and fête that reflects the brand's unique aesthetic. Romeo & Juliet Couture will remain committed to the brand's core philosophy of offering truly noteworthy pieces within a line that has the ability to evolve with the trends and inspirations of the ever-changing fashion industry.

As the creative director behind the adored label, Shamouelian is known as the visionary of Romeo & Juliet Couture, as well as the heart and soul of the company. From his extensive travels to Europe, Asia, the Middle East, Mexico, and Latin America, he brings to the line an eclectic blend of color, fabrics, and embellishments to create a look and feel reflective of his pancultural exposure. Shamouelian represents a fusion of inventive skills that was born of four generations of wisdom, hard work, and craftsmanship, combined with an eye for artistry and contemporary inspirations.

About David Shamouelian
No stranger to the fashion industry, Shamouelian brings over 30 years of experience to the company, a passion that began under his father’s tutelage. Prior to his tenure at Romeo & Juliet Couture, he made his fashion debut as one of the founders and CEO of Sharango, the Paris-based label that boasted sexy, contemporary designs with a European flare. There he grew the brand to a $40 million label from 1989 to 1999. Its famous lace insert jeans, designed by Shamouelian, were fashion favorites of celebrities, including Jennifer Lopez and Madonna.

About Romeo & Juliet Couture
Romeo & Juliet Couture, established in 1999, is best recognized for its contemporary clothing design that exudes a chic, easy elegance, with a tenor of vibrant artistry. The signature label is an imaginative blend of daring and sophistication to create an expression of fresh, unrestricted style that defines aesthetic indulgence. Its chic meets sweet design is reflective of the classic Romeo and Juliet story and is recognized as one of the industry’s sweethearts. Featured in Hollywood productions, including Warner Bros.’ TV series Gossip Girl, Romeo & Juliet Couture’s youthful and feminine style continues to be a favorite among trendsetters. Romeo & Juliet Couture can be found at large retailers, such as Neiman Marcus, Saks Fifth Avenue, and Bloomingdales, as well as numerous specialty stores in the US and internationally, including Kitson and Fred Segal.

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Samantha Zink
Seventh House PR
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