Knowing your customer – content and context, is the way to break through the clutter and reach passengers with the perfect products and services they want and need, when they are most intent in purchasing them.
Zug, Switzerland (PRWEB) May 19, 2015
Bojan Jokic, CEO and co-founder of Epteca, will be a featured presenter at the upcoming Airline Retail Conference (ARC) taking place June 2-3, 2015 at Olympia Conference Centre in London. The presentation, titled “Knowing Your Customer – Content & Context” will focus on the impact of using relevance, timing, technique, channel, and the customer decision journey that define a lucrative ancillary merchandising and selling strategy focused on the traveller.
Airlines, concessionaires and every business connected to the airline passenger experience is sitting on a mountain of data, but with a lack of meaningful interpretation there is a risk of sending the wrong message and losing that individuals business. Content is everywhere, but the context is nowhere to be found.
Bojan will offer strategies for handling data insights effectively, from after the booking through to the actual flight and beyond, to dramatically increase profits, monetizing the €260 billion global 3rd party ancillary opportunity in travel, while enhancing the passenger’s journey.
“For the first time we see a real merging of the physical and digital: there is no more offline only, and there is a constant battle for the travel consumer’s attention,” explains the Epteca CEO. “Knowing your customer – content and context, is the way to break through the clutter and reach passengers with the perfect products and services they want and need, when they are most intent in purchasing them."
Bojan has been a disruptive force in the travel technology industry since 1997. Over the years, he has been the driving force behind multiple e-commerce solutions that are generating profitable revenues for notable companies in 3 continents with millions of customers.
"Epteca’s mantra is ridding the world of irrelevant content by putting each additional offering into the right context for each customer," Bojan adds.
The Airline Retail Conference (ARC) is the leading networking platform for airlines and suppliers in the fields of airline retail and ancillary revenue with a distinctive mix of major global brands and exciting new products and services. The conference brings together airlines, suppliers, brands and airports - providing delegates with a two-day program of insightful sessions.
Epteca will be presenting during the expo’s Stream III, called The Digital Traveller, on Tuesday June 2nd at 5:15 PM. This 30-minute long interactive session will offer thought-provoking discussions on the future trends affecting how airlines market ancillaries to passengers.
To schedule a meeting with Epteca or Bojan while in London, please email info(at)epteca.com.
About Epteca (http://www.epteca.com)
By collectively building a Marketplace Ecosystem that brings together travel companies, suppliers of goods and services and customers, Epteca’s innovative platform creates new revenue opportunities and enhances the customer experience in all the phases of their journey. Using profile data and predictive algorithms that match context and intent, Epteca can accurately anticipate not only what customers require, but also what they are likely to want, need or do during their trip. This allows for ‘smart-selling and marketing’ that taps into key sales points at the time when purchases are most likely to occur, to dramatically increase profits and create a positive brand relationship. Epteca delivers the right offering, presented to the right customer, at the right place and the right time, to sell more stuff - guaranteed.
To learn more, schedule a demo, or get started with Epteca’s Marketplace Ecosystem, please visit http://www.epteca.com.