Two Ten Footwear Foundation Announces Strategic Partnerships with NPD Group and Bentley University’s Center for Women and Business

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Foundation’s national programs to benefit from partner generated market research

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We share a common purpose and passion around supporting companies in their desire and commitment to advancing women in the workplace. - Betsy Myers, Founding Director, Bentley University’s Center for Women and Business

Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, today announced two strategic partnerships with NPD Group and Bentley University’s Center for Women and Business. Both partnerships will build new and exciting content for Two Ten’s Women in Footwear Industry (WIFI), the preeminent women’s organization in footwear.

Two Ten is committed to addressing the unique challenges facing women in the footwear industry. Through WIFI, Two Ten connects women together, supports their personal and professional growth and harnesses their talents and expertise to address human and societal issues of concern to their colleagues, the industry and Two Ten.

“These partnerships are highly strategic based on the individual and combined expertise that NPD Group and Bentley’s Center for Women and Business offer the WIFI program,” remarked Carol Baiocchi, Senior VP and DMM, Footwear for Kohl’s Department Stores and co-chair of WIFI.

“The WIFI platform provides a unique opportunity for The NPD Group to strengthen our support among women leaders and deepen our relationship with footwear wholesalers and retailers,” said Lori Monaco, President, Fashion Footwear and Accessories, The NPD Group. “We look forward to working with Two Ten to identify the needs of the industry related to changes in the market.”

"The Center for Women and Business is honored to partner with Two Ten,” said Betsy Myers, Founding Director, Bentley University’s Center for Women and Business. “We share a common purpose and passion around supporting companies in their desire and commitment to advancing women in the workplace."

“NPD is considered the industry authority for market research solutions for the footwear market; they are uniquely positioned to help Two Ten’s WIFI group better prepare for the evolving needs of the footwear industry,” said Neal Newman, President of Two Ten Footwear Foundation. “Bentley’s Center for Women and Business is widely recognized for their commitment to helping women reach their full potential through research and programs; the Center’s work enables corporations not only to engage the full potential of talented women leaders, but to advance the critical conversation within their organizations.”

About WIFI
Founded in 2008, Two Ten’s WIFI unites the footwear industry’s emerging young professionals with established women leaders by offering relevant programming to a wide variety of interests. WIFI chapters are located in Portland, OR/Seattle, WA; Los Angeles, CA; Las Vegas, NV; Milwaukee, WI; St. Louis, MO; Columbus, OH; New York, NY; and Boston, MA. The Annual WIFI Summit will be held from 5:30 to 7:30pm on June 2nd at Brasserie 8 ½, 9 West 57th Street in New York City. This year’s summit will headline Liz Rodbell, President of Hudson’s Bay Company. Addtionally, Tina Aldatz will be on hand signing copies of her new book, ‘From Stilettos to the Stock Exchange’. Tina has committed a portion of the book’s proceeds to benefit WIFI. To register for this exciting event, visit http://www.twoten.org/event/wifi-national-summit-with-liz-rodbell/.

About Two Ten Footwear Foundation
Founded in 1939, Two Ten is proudly celebrating its 75th anniversary as the footwear industry's national charitable foundation – the only foundation of its kind in the United States. Two Ten is committed to providing the help and resources needed to change the lives of footwear professionals and their families. To learn more about Two Ten, please visit http://www.twoten.org.

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Maureen Lederhos
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