Meditract Engages RUNNER Agency to Re-Focus Website

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MediTract, a Leader in Healthcare Compliance, Selects RUNNER to Execute Website Redesign

RUNNER Agency announces the completion of the website re-launch for MediTract, one of the nation’s leading contract compliance companies. MediTract chose RUNNER for its web development expertise and knowledge and experience in the medical field. The RUNNER team worked with MediTract to evaluate its products and services to find the most effective way to present them to their audience, and to set them up for success with their content marketing efforts via improved user experience, a focus on lead generation, and clean, updated design.

The website, which went live April 7, was designed to showcase MediTract’s compliance solutions and target organizations seeking healthcare-related contract management and compliance software for their industry-specific needs. RUNNER’s goal was to streamline the website’s design to better organize and communicate the value of Meditract’s products and services to its target market – all with an emphasis on assisting MediTract’s existing lead generation efforts – by reorganizing service offerings and uncovering differentiators that help MediTract stand out in the marketplace, like its patented data security process, SecurTract.

“We had the opportunity to work with a very dedicated group of people at a company that has such a great reputation in their industry,” Lacy Judd, Co-Founder and Sr. Digital Strategist for RUNNER Agency, said. “We are thrilled that they put their trust in us to create a brand new user experience for their website, and we were very pleased with the finished product.”

“We had an awesome experience working with the team at RUNNER,” Lindsay Peabody, MediTract’s Content Marketing Manager, said. “RUNNER’s expertise in branding, website development and digital marketing and its history in working with the healthcare industry were valuable assets for us during this critical project. We consider it a resounding success and are so glad to have partnered with such a committed group. They did an excellent job.” The newly launched site can be found at http://www.MediTract.com.

About RUNNER Agency

RUNNER is a leading digital strategy and inbound marketing agency in Dallas, Texas, that offers brand strategy, search engine marketing, paid media advertising, web development, and content marketing services to growth-stage companies. The agency is privately held by Co-Founders Reagan Judd and Lacy Judd. RUNNER’s areas of expertise include marketing for the healthcare and medical industry. The Agency provides brand positioning and patient lead generation strategies for a wide variety of companies and groups in the medical sector, including the orthopedics, spine, neurosurgery, plastic surgery and dermatology fields. For more information, visit runneragency.com.

About MediTract

Founded in 2000, MediTract provides expertise, technology and consulting to assist in the management of contracts and other critical business documents in support of healthcare system compliance programs. MediTract is trusted by over 1,400 hospitals across the United States for contract management solutions and strategies for their clients in services ranging from Critical Access to Enterprise Healthcare Systems and more.

MediTract’s team is highly trained in the field of medical contract compliance. Their specialists hold Certified Healthcare Compliance accreditations enabling them to guide their clients to healthcare compliance solutions. With these CHC accreditations, the company is prepared from top to bottom to deliver those contract management solutions.

For More Information:
Derek Franks
Creative Content Producer
Derek(AT)runneragency.com
(214)396-8500

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Derek Franks
RUNNER Agency
+1 214-396-8500 Ext: 24
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@RUNNERagency
since: 06/2009
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