Consumers desire a more immersive experience when interacting with virtual apparel and fashion products. They desire higher-fidelity, dynamic 3D renderings prior to making decisions to purchase.
Portland, OR (PRWEB) May 28, 2015
Embodee Corp., which delivers virtual product experiences for business, has been named one of four “Cool Vendors in Consumer Goods Manufacturing, 2015” published April 6th by Gartner, Inc., a global leader in information technology research and consulting.
The report found that the four firms have innovative approaches supporting efforts of consumer goods companies to improve their digital marketing and e-commerce capabilities.
Embodee delivers high-fidelity 3D digital product views of apparel, footwear and accessories. Product rendering can be obtained from different angles based on customer preference.
In the report’s key findings, Gartner analysts wrote: “Consumers desire a more immersive experience when interacting with virtual apparel and fashion products. They desire higher-fidelity, dynamic 3D renderings prior to making decisions to purchase.”
Embodee uses patented technologies to do direct 3D rendering from 3D models rather than constructing composite images from multiple photographs.
The company’s 3D virtual replicas, rendered on demand in the cloud, are seamlessly delivered to clients’ websites. The company’s clients include some of the world’s most prominent sports apparel brands.
Applications based on Embodee’s patented software and process enable online customization of apparel and footwear and virtual try-on of garments. Demos and videos of the customization and virtual try-on technologies are available via the company website.
Embodee Corp. was founded in 2008 in Portland to develop methods for helping the apparel industry use 3D visualizations in merchandising and selling products online. The company has evolved and now delivers virtual product experiences for business, enabling companies to give their customers an immersive visual interaction with their products, enriching the online shopping experience.
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