Grafica Eskenazi Selects Aleyant Pressero for Web-to-Print

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Positions company for B2B/B2C growth, expanded geographic footprint, improved productivity and profitability.

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We are primarily producing business cards, flyers, folders, posters, books, catalogs and magazines and have traditionally supported mid-sized to large companies.

Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today announced that Brazil-based Grafica Eskenazi has chosen Aleyant Pressero as its web-to-print interface. The company has been in business for 50 years and operates out of a 9,500 square meter facility with about 200 employees.

“We are an offset shop,” says Camila Eskenazi, Marketing Director of Grafica Eskenazi. “We are primarily producing business cards, flyers, folders, posters, books, catalogues and magazines and have traditionally supported mid-sized to large companies. Many of the customers buying our products are now looking for shorter runs, and with the ability to place the orders through Pressero, we have now been able to streamline the order-to-production process and make the production of shorter runs profitable.”

Eskenazi also sees opportunity to expand both its customer base and geographic footprint in Brazil with the implementation of Pressero, which has been integrated with the company’s production workflow system. This enables efficient management of all stages of the order-to-shipping process, ensuring the highest quality and on-time delivery, meeting or exceeding customer expectations. “This efficiency is critical,” Eskenazi adds, “since short-run work cannot be profitably produced if there is too much administrative overhead or are too many touches in the process. By integrating Pressero with our production workflow system, we are able to gain maximum automation, and in turn, deliver this work profitably.”

Eskenazi expects that at least 25% of its volume will be coming through Pressero within the next five years.

“We are pleased to be working with this forward-thinking company,” says Greg Salzman, Aleyant’s President. “They are able to benefit from some of the Brazil-specific additions to Pressero we have already made, as well as having the ability to do their own customizations, and use Automated Workflow Integrator (AWI) for further integrations down the road. We will be excited to see the positive impact Pressero has on Grafica Eskenazi’s business as they more fully implement it and begin marketing new services to new markets.”

Pressero Web-to-Print System

Aleyant Pressero™ is an affordable and easy-to-use, cloud-based B2B and B2C online storefront solution that can quickly and easily be customized to individual client needs. This includes ‘mobile-first’ design for branded sites to ensure proper display regardless of the viewing device being used. Pressero includes Aleyant eDocBuilder™, a web-based variable data publishing system built specifically to easily integrate into Aleyant or third-party web-to-print or MIS solutions. eDocBuilder features advanced typography control, imposition, scripting support, PDF workflows, rapid template creation, Excel merge capabilities and more. Aleyant’s Automated Workflow Integrator™ (AWI) connects the online storefront's to prepress and production using a rules-based approach to automate such processes as file retrieval and renaming, unzipping zipped files, or sending files and metadata directly to a 3rd party color management or preflight application such as Tucanna tFlow, or a RIP for processing, eliminating multiple steps in the workflow.

For more information about Aleyant offerings, please visit http://www.Aleyant.com or call +1.630.929.0104.
Our blog can be found at blog.pressero.com.

About Aleyant

Founded in 2005, Aleyant is an innovative leader in providing robust software services to the graphic communications industry at value-driven prices. Its expertise lies in developing highly functional and flexible applications using the most current Web development technologies available, including workflow aimed at lights-out automation. Its flagship web-to-print software, Aleyant Pressero™, is a highly customizable retail and business-to-business storefront interface and has launched many of its clients into the exciting world of Internet-based print sales. Aleyant also offers a Web-based online design and variable data publishing (VDP) system, Aleyant eDocBuilder™, as a separate product. Aleyant's solutions are integrated with multiple MIS and web-to-print systems.

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Greg Salzman
Aleyant Systems
+1 (800) 571-2138 Ext: 710
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