NOTMC Partners with DISNEY/ABC on 'The Princess and the Frog' Interactive Social Campaign and Sweepstakes

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Summer campaign deepens connection between 'The Princess and the Frog' and New Orleans, highlighting real-­life locations where Princess Tiana 'follows her NOLA' on Disney and NOTMC websites

FollowHerMagic.com

FollowHerMagic.com

Partnering with Disney/ABC and ‘The Princess and the Frog' again this year is both an honor and exciting for our city,” said Mark Romig, President and CEO of NOTMC.

Due to the success of last year's campaign and contest, as part of the New Orleans summer tourism campaign, when families follow Princess Tiana in Disney’s 'The Princess and the Frog' at followhermagic.com, they will be given the opportunity to enter a sweepstakes to visit New Orleans and all the real-­life places referenced in the movie.

The sweepstakes was created to emphasize that New Orleans is a family-­friendly destination. The 'Follow Your NOLA' custom content from Disney's 'The Princess and the Frog' retraces the magic of New Orleans from this beloved storyline. NOTMC has added Princess Tiana as one of its many celebrities that visitors can connect with on 'followyourNOLA.com'. Her itinerary takes the curious to a few of the places and neighborhoods shown in the movie, 'The Princess and the Frog.'

“Partnering with Disney/ABC and ‘The Princess and the Frog' again this year is both an honor and exciting for our city,” said Mark Romig, President and CEO of NOTMC.“ The elements of the partnership will help our summer campaign further underscore the wonderful family attractions we offer as well as the unique connection between the movie and New Orleans.”

The campaign, promoting New Orleans as a great summer family destination, will be featured through a media sponsorship with Disney/ABC and will consist of:

  • Custom social sweepstakes with a chance to win a 5-­day, 4-­night family adventure in New Orleans. (Enter at http://www.FollowHerMagic.com)
  • A 'Princess and the Frog' itinerary of places to visit at 'followyourNOLA.com'
  • A custom New Orleans video distributed via Disney Interactive comparing scenes from the film with those in real-­life
  • On-­air promotion on select local ABC Owned and Affiliated Television Stations, shown in New Orleans fly-­markets

The video will feature original content featuring the real-­life locations in New Orleans alongside images from the movie. Locations include the French Quarter, Cafe du Monde, St. Louis Cathedral, Steamboat Natchez, the riverfront, the St. Charles Avenue Streetcar, the Bywater, Marigny, and Treme neighborhoods, the Garden District, Lafayette Cemetery number one, Audubon Park, the Audubon Zoo, Bayou St. John and City Park.

“We love bringing the magic of vacation time with your family together with the magic of Disney’s The Princess & The Frog and the power of our ABC Stations to drive key market visitors to New Orleans this summer,” said Debra O’Connell, President of ABC National Television Sales.

Consumers can visit the pages and enter the sweepstakes between June 1 and August 23, 2015. Enter the contest here.

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Lea Sinclair
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