Talia Mashiach Joins Steve Wozniak, Kevin Bacon and Event Industry Leaders at the 2015 GBTA Conference

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The CEO, Founder and Product Architect of Eved will moderate a panel of experts from Dell, Eli Lilly, and others to examine the emergence and impact of strategic meetings management

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The absence of a formal strategic meetings management program can cost an organization as much as 15 to 25 percent in meetings-related spend.

Eved, an event commerce company built by event experts for event experts, today announced its CEO, Founder and Product Architect was invited to lead a panel discussion at the 2015 Global Business Travel Association (GBTA) convention on July 28th in Orlando, Fla. The session, Take Your SMM Program to the Next Level with the Latest Innovative Strategies, features a noteworthy group of industry experts from Dell, Eli Lilly, BCD M&I and Carlson Wagonlit Travel.

“All too often, companies have a limited view into their global event spend and leave themselves exposed to regulatory and fiduciary issues,” said Shimon Avish, a strategic meetings management expert and participant in the upcoming GBTA panel discussion. “The absence of a formal strategic meetings management program can cost an organization as much as 15 to 25 percent in meetings-related spend. Talia Mashiach is an excellent choice to lead this panel and stoke the discussion about this important topic.”

According to research by Aberdeen, best-in-class companies with strategic meetings management programs see a nearly 30% higher frequency of meetings and events executed on or below corporate budgets. They also practice a 48% higher rate of compliance to internal meetings / events management policies and guidelines than all other organizations.

“Strategic meeting management is best-in-class category management for events,” said Talia Mashiach of Eved. “Forward-thinking Fortune 100 companies are now taking a more strategic and procurement-minded approach to the event category. As someone who has dedicated her career to improving how events are managed, it’s an honor to be among such a prestigious group of event experts who are pushing the boundaries of innovation.”

For more information about the session, Take Your SMM Program to the Next Level with the Latest Innovative Strategies GBTA, including how to register, visit http://www.eved.com/gbta.

About Eved
Eved is an Event Commerce platform built by event experts for event experts. The company believes nothing is more powerful than human connections to engage with an audience and live events are the best channel to foster this connection. By reducing the back-end financial and procurement workload, event planners can focus on being experience builders and increase the importance of this marketing channel. Eved bridges the gap between procurement, event planners, finance and suppliers to drive 70% efficiencies, 20% cost savings and 50% compliance. Founded in 2010 by Talia Mashiach, Eved offers a collaborative procurement platform for events and a supplier marketplace with more than $300 million in event commerce running through it. For more information, visit http://www.eved.com.

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Regan Gleason
Eved
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since: 06/2011
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