The conferences include Target-X CRM Summit and CALEM 2015.
Cedar Rapids, IA (PRWEB) June 15, 2015
Converge Consulting announces two upcoming conference presentations. Converge Principals, Ann Oleson and Jay Kelly will be presenting at two conferences next month. The conferences include Target-X CRM Summit and Conference on Adult Learner Enrollment Management (CALEM) 2015.
Target-X CRM Summit is July 19-21 in Washington, DC. Target-X is a CRM company that provides an enterprise-wide solution to help colleges build relationships and advance lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors.
Converge Founder & CEO, Ann Oleson, said “Brian Niles and his team at Target-X provide a tremendous training and learning opportunity for higher education at their annual CRM Summit. We are delighted to again be a part of this conference leading a presentation on inbound marketing. The energy created at this Summit and focus on what’s new and next is an exciting opportunity for Converge.”
Oleson and Kelly will give a presentation titled, “How to Build a Winning Campaign with Strategic Content.”
CALEM 2015 is July 21-23 in Chicago, IL. This third annual conference will explore what it takes to intentionally shift gears towards practices that will result in enrollment success.
The conference will address two factors for college enrollment staff: enrollment of both traditional age and 25+ years of age undergraduates is projected to be almost flat for the next several years. The same goes for graduate enrollment.
Oleson and Kelly will be presenting on “The Importance of your Brand in the Recruitment of Adult and Graduate Students.”
“We are very excited to be a part of CALEM 2015. At Converge we recognize the importance of the adult learner in higher education today and in the future,” said Jay Kelly, President & Managing Partner at Converge. “CALEM is the perfect conference to learn and share new and next ideas in attracting this all-important audience.”
Converge Consulting is a digital agency for higher education with offices in Cedar Rapids, Iowa, Denver, Colorado and Manhattan Beach, California. Converge uses what’s new and next in content strategy, search engine optimization, digital advertising, web analytics and inbound marketing to positively impact student recruitment and alumni engagement for colleges and universities around the world.