Enov8 Mobile & Bridge Clinical Research Partner to Offer Industry’s First Patient Health Recruitment Service via Social Media for Minority Communities

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Every day over 130 million people are having discussions about their health issues on social media and now healthcare organizations have a fast and cost effective way to reach minority consumers.

“It often takes months to identify patients for clinical trials. Our new service has the ability to do it in days. The time-savings is one or even two orders of magnitude over traditional methods” says Owen Garrick, MD, President of Bridge Clinical.

Enov8 Mobile and Bridge Clinical Research have partnered to offer a new social media patient recruitment service that will enable pharmaceutical, biomedical, medical device, and other health care service organizations to quickly and cost effectively recruit minority patients for clinical trials, new drug and disease treatment awareness, and disease prevention.

“Every day over 130 million people are searching or having discussions about their health issues on social media sites like Facebook, Twitter, and blogs. Minorities are very active users of social and mobile media and now through our partnership with Bridge Clinical Research, health care companies have a fast and cost effective way to reach minority consumers.” says Damon Miller, CEO of Enov8 Mobile. “The traditional ways of patient outreach and recruitment are still valuable but they take much longer and cost much more than through social and mobile media outreach. In health care, time really matters and being able to quickly reach people who are in need can impact and save lives.”

The service targets only consumers who are publicly having conversations or seeking solutions to their health care or the health care of a loved one through social media sites, blogs, search engines, or discussion forums. Having the ability to reach, engage, and communicate with a growing and hard to reach minority consumer base solves a real problem for the health care industry.

“It often takes months to identify patients for clinical trials. Our new service has the ability to do it in days. The time-savings is one or even two orders of magnitude over traditional methods” says Owen Garrick, MD, President of Bridge Clinical. “This is a very unique solution where we leverage social media platforms where minority patients are having robust discussions and self-identifying around diseases that impact them and those that are close to them.”

About Bridge Clinical Research
Bridge Clinical is the leading contract research organization focused on increasing the diversity of both patients and investigators in clinical trials. As a research organization Bridge Clinical is dedicated to providing a broad spectrum of diversity research needs. It has a special focus in clinical research support including minority patient recruitment, investigator training, content and messaging development, and community engagement.

About Enov8 Mobile
Enov8 Mobile is a San Francisco Bay Area based mobile & social media marketing and digital solutions company. Enov8 provides solutions that make it easy for businesses to acquire, engage, and retain customers via social and mobile media. It has partnered with best-in-class companies to provide integrated solutions to improve the performance of its clients social and mobile media campaigns and business results.

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Khalilah Heshimu

Monique Lantz
@enov8mobile
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