CANTON, MA (PRWEB) June 16, 2015
Rockport, one of the first footwear companies to merge the comfort of an athletic shoe with the style of a dress shoe, announced today the introduction of DresSports Luxe, a contemporary collection and evolution of its famously comfortable DresSports franchise. Available at Zappos.com, the leading online shoe and apparel shop, DresSports Luxe fuses modern dress shoe design with sport technology, bringing comfort and timeless style to the boardroom and beyond.
In 1983, Rockport pioneered the original DresSports collection, and throughout the years, has introduced the shoe to generations of consumers, proving time and time again its exceptional comfort and support. In fact, since the creation of DresSports, Rockport has twice put the shoes to the test: in both 1990 and 2009, runners completed marathons wearing DresSports. Fast forward to 2015 and DresSports Luxe continues the tradition, combining next generation, lightweight midsoles with a new VIBRAM® tread for traction and wear.
“DresSports is one of the most celebrated collections in Rockport history,” said Bob Mullaney, President, Americas, Rockport. “Over the years, the franchise has positively impacted consumers, and we anticipate that this reenergized collection will do the same. DresSports Luxe offers so much: comfort through innovation, distinguished style from superior design and materials.”
DresSports’ athletically engineered and stylish foundation continues today with DresSports Luxe.
Each style in the collection comes fully loaded, standard, and features modern comfort innovations, including:
- VIBRAM® outsoles provide slip resistance and a durable grip
- Ortholite footbed with EVA heel cup provides arch support
- Padded collars and tongues help prevent blisters and lace bruising
- DEWIX moisture wicking linings help keep foot dry and odor free
- Strobel construction provides forefoot flexibility
- Premium hand burnished leathers make for a soft feel and stylish look
- ADIPRENE® by adidas provides shock absorption
The DresSports Luxe collection boasts four styles: Apron Toe Oxford, Bike Toe Slip On, Cap Toe Oxford and Plaintoe Oxford, all of which can be found at Zappos.com and other premium retailers starting today in a variety of sizes and widths.
The Rockport Company, LLC, is a leading brand within the adidas Group corporate portfolio and one of the most recognized footwear brands in the United States. Rockport has a heritage of innovation and offers stylish, comfortable footwear for men and women worldwide. The Rockport Company, LLC, was established in the United States in 1971 and is headquartered in Canton, Massachusetts. The company currently distributes footwear to more than 63 markets worldwide. For more information, visit http://www.rockport.com.