Apollo Tyres Appoints J. Walter Thompson Company As Its Global Creative Agency

Share Article

Chosen after a multi-agency pitch process

J. WALTER THOMPSON COMPANY LOGO

J. WALTER THOMPSON COMPANY LOGO

We are very excited to have J. Walter Thompson Company on board with us to further grow the two great brands – Apollo and Vredestein. The team has demonstrated real passion and understanding of our brands.

Apollo Tyres, a leading tyre major, today announced the appointment of J. Walter Thompson Company as its global creative agency, which it won after a multi-agency pitch. J. Walter Thompson Company has replaced incumbent agency The Brooklyn Brothers.

Apollo and Vredestein are the key brands of the Apollo Tyres portfolio, and J. Walter Thompson Company will work on growing these brands globally.

Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, said, “We thank The Brooklyn Brothers for the work done in the last one year. We are very excited to have J. Walter Thompson Company on board with us to further grow the two great brands – Apollo and Vredestein. The team has demonstrated real passion and understanding of our brands. We look forward to working with them and developing category-leading communications.”

Jagdip Bakshi, J. Walter Thompson Company Global Team Leader, added, “Apollo is an amazingly successful business which continues to challenge and set new benchmarks in the tyre industry. It is an exciting time to be partnering with them, and we look forward to developing great work.”

The new global relationship will be run out of Apollo Tyres’ Global Marketing Office in London, and J. Walter Thompson Company will service from its London, Amsterdam and New Delhi offices.

ABOUT THE J. WALTER THOMPSON COMPANY
The J. Walter Thompson Company, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson Company was founded in 1864 and is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. Today under the leadership of Worldwide CEO Gustavo Martinez, the company has evolved to include several global networks including J. Walter Thompson Worldwide and Mirum. Mirum is a new agency whose principles are deeply rooted in innovation, design, data, marketing and technology to drive business transformation. For more information, please visit http://www.jwt.com and http://www.mirumagency.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Erin Johnson
WORLDWIDE, ALL INQUIRIES
+1 917 400 9625
Email >
@JWT_Worldwide
since: 07/2009
Follow >
Visit website