Because the card is designed by a student, it is more meaningful to cardholders, who often have a direct connection to the school.
Arlington, Texas (PRWEB) June 18, 2015
The artwork of high school students Traeveon Reese and Martha Estrada will soon appear in the wallets of thousands of debit cardholders in north Texas. The aspiring artists' designs are being featured on the new Spirit Debit Reward cards, offered by Texas Trust Credit Union.
Traeveon’s and Martha’s designs were chosen for new Spirit Debit Reward cards benefitting DeSoto High School and Cedar Hill High School. The cards are a convenient fund-raising tool; they reward each school with 10 cents every time their Spirit Debit Reward card is used to make a purchase.
The new card designs were selected by a combination of a panel of judges and a Facebook poll. Traeveon, a senior at DeSoto High School, received top honors for his design. There were 27 entries and his earned 43,128 Facebook votes. Martha’s artwork, which received nearly 130,000 Facebook votes for the Cedar Hill High School junior was one of 50 entries from students at her school.
Cedar Hill High School has received more than $155,000 through Texas Trust as an inaugural member of the Spirit Debit Reward program, which launched in 2011. DeSoto High School has earned $16,000 since joining the program in June 2013.
Traeveon and Martha each received a $250 gift card from Texas Trust and toured the credit union's marketing department, where they received hands-on training in how to develop a marketing idea into a campaign.
Traeveon will be attending the Art Institute of Dallas while Martha, also an art enthusiast, is focused on graduating high school next year.
“The Spirit Debit Reward card gives our local schools a tool to raise money without asking students to go door-to-door selling stuff,” said Jim Minge, CEO of Texas Trust Credit Union. “Because the card is designed by a student, it is more meaningful to cardholders, who often have a direct connection to the school.”
Texas Trust has paid out $840,905 since the inception of the Spirit Debit Reward card, benefitting schools in five school districts. The schools receive a monthly check for the money earned, which they can spend on student and teacher needs as each school deems necessary.
About Texas Trust Credit Union
Texas Trust, one of the largest credit unions in North Texas and the 17st largest in Texas, provides financial services that enable members to build brighter financial futures. As a full-service financial institution, Texas Trust offers checking, savings, mortgages, credit cards, CDs, Money Market accounts, IRAs, and investment and insurance services. Its business services include SBA and conventional loans, electronic payment cards, checking and money market accounts, merchant card processing, online banking, insurance and the Employee Solutions Network. With assets of $880 million, Texas Trust operates in Dallas, Tarrant, and Henderson counties, as well as parts of Ellis and Johnson counties. It has 15 branches in Mansfield, Grand Prairie, Arlington, Cedar Hill, DeSoto, Hurst and Athens. Texas Trust is a federally insured financial institution. Deposits up to $250,000 are insured by the full faith of the federal government through the National Credit Union Administration (NCUA). For more information, visit TexasTrustCU.org.