Brian Courtney Wilson Launches #WeAreWorthFightingFor Campaign

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#WeAreWorthFightingFor to empower and unify community

Worth Fighting For

Brian Courtney Wilson

“This moment of transparency and honesty was needed not only for my children, but for many across the nation,”

Today it is Charleston, SC, but in the last several months it has been Ferguson, Cleveland, Staten Island and so many others. There is a constant barrage of images that continue to devalue the African American community.

In response to hate crimes, social and civil injustice and outright killings of unarmed young men, Wilson wanted a way to bring people together to share visual messages for the community and young people showing they are valuable, treasured and worth fighting for.

The multi-media #WEAreWorthFightingFor initiative encourages parents, community leaders and pastors to write letters and video messages to post on social media that will offer expressions of our strength and unity. With the goal of creating an overwhelming show of messages of love and empowerment, #WEAreWorthFightingFor is a way to emphasize our importance and value despite the negative images and stories that are proliferating the news in recent days.

In the wake of recent events, Brian’s feelings have run the gamut from frustration to anger and to fear for his children’s welfare. He created a physical reminder that could be lasting and treasured so he sat down and wrote a letter.

Here’s an excerpt to Brian’s letter to his son, Joshua:
"I am writing this letter because I love you dearly, and you are so valuable and special to me. There has been a lot of news lately about young black males being gunned down or killed by people in authority or people who were afraid of them because of the color of their skin. … The explanations for these murders defy logic….Given this climate, I am writing to affirm your worth not only to me but to the entire world … You are destined to be a champion and a leader, and I want you to shut out all of the images that have been crafted for profit and power that contradict what I am telling you… Yes there will be pain, but it will not defeat you. You will keep pushing past it and it will make you stronger."

“This moment of transparency and honesty was needed not only for my children, but for many across the nation,” said Wilson.

Join the #WeAreWorthFightingFor campaign sending messages to our young men and women. Please write a letter and/or record a brief video message to your child, or any young person in your life (i.e. a nephew, a mentee, a sister, etc.) that offers words of support, love and empowerment.

Campaign kicks off on Father’s Day (June 21st) and to join please share a letter or video on social networks using the hashtag #WeAreWorthFightingFor #WorthFightingFor.

Ways To Join #WeAreWorthFightingFor:

  • Write a letter to a child (or young person in your life or to the whole community). Describe the value that they have and affirm the many talents and gifts God has bestowed upon your children or write an open letter to your community expressing the importance of Black Lives
  • Take a picture reading the letter to your child, your child reading the letter, or holding the letter, etc.
  • Record a video stating the following below (10-15 secs): My name is (Insert Name) and this is my child (insert name). Today I let him/her know that regardless of what the media shows, he/she destined for greatness – join me and write a letter to YOUR child because together, we ARE worth fighting for
  • Post the video on Facebook, Instagram, and Twitter with the hashtag #WeAreWorthFightingFor

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Jojo Pada
Ignition PR
+1 (201) 227-6945
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